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Behind The ScreenBehind The Screen
Home»Mobile Tech»This Year’s iPhone 15 Pro Max Could See a $200 Price Increase
Mobile Tech

This Year’s iPhone 15 Pro Max Could See a $200 Price Increase

July 27, 2023No Comments4 Mins Read
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Apple’s iPhone 15 Professional and iPhone 15 Professional Max, set to debut later this 12 months, will probably be priced $100 to $200 greater than the Cupertino firm’s present iPhone 14 Professional and Professional Max fashions, says analyst Tim Lengthy, or British financial institution Barclays. Lengthy says he’s basing his worth estimates on conversations he’s had with Asian provide chain firms.

In a analysis word shared Wednesday by MacRumors Lengthy mentioned the iPhone 15 Professional may very well be priced at a $100 premium over the value of the iPhone 14 Professional, whereas the iPhone 15 Professional Max may even see a $100 to $200 worth hike over the iPhone 14 Professional Max’s base worth. Lengthy believes pricing will stay the identical for the usual iPhone 15 and iPhone 15 Plus fashions.

If Lengthy is right, U.S. pricing for the iPhone 15 lineup may very well be:

  • iPhone 15: $799 (No change)
  • iPhone 15 Plus: $899 (No change)
  • iPhone 15 Professional: As much as $1,099 (Elevated from $999)
  • iPhone 15 Professional Max: As much as $1,299 (Elevated from $1,099)

Lengthy’s expectations jibe with different experiences from Bloomberg’s Mark Gurman and Jeff Pu of Haitong Worldwide. Gurman mentioned that Apple is “contemplating” elevating the value for this 12 months’s iPhone 15 Professional and iPhone 15 Professional Max, with “unnamed individuals aware of the matter,” telling them that whereas there’s anticipated to be a decline in smartphone gross sales, Apple has plans to extend its total income by climbing the value of the iPhone 15 Professional and Professional Max. In the meantime, Pu believes that the upper part price for options like the brand new periscope lens system will power Apple to boost the promoting costs to compensate.

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In Could, we noticed a rumor claiming the iPhone maker would use pricing as a technique to set aside the usual and Professional gadgets since the usual fashions will probably achieve a variety of previously “Professional-only” options – together with Dynamic Island and a 48-megapixel digicam.

Twitter person “RGcloudS” on Tuesday tweeted (X’ed?) that the iPhone 15 lineup will characteristic a glass-plastic hybrid lens with an ƒ/1.7 aperture, that includes a single glass aspect and 6 plastic components. The vast digicam used throughout this 12 months’s iPhone 14 lineup makes use of seven plastic lenses.

Different rumors recommend the iPhone 15 Professional Max may also sport an upgraded telephoto lens with 5-6x zoom periscope know-how. The iPhone 14 Professional fashions have 3x zoom. Lengthy says the periscope lens will probably add round $50 to the iPhone 15 Professional Max’s manufacturing prices, which means it may very well be partially answerable for the handset’s worth hike.

Take into account that any worth estimates for upcoming iPhone fashions ought to all the time be taken with a grain of salt substitute, as we are able to’t make sure of any worth hikes till Apple debuts the iPhone 15 lineup together with its pricing.

September is the normal month for Apple’s press occasion the place it unveils the brand new iPhone lineup (and the brand new Apple Watch lineup), and this 12 months shouldn’t be any completely different, though there have been latest rumors of delays attributable to display-related manufacturing points for the iPhone 15 Professional lineup.

We count on to see a number of upgrades within the iPhone 15 Professional lineup, together with a quicker A17 Bionic chip, elevated RAM, a brand new titanium body, thinner show bezels, a USB-C port, a customizable Motion button, WiFi 6E help, and extra. The rumored worth will increase may very well be linked to the brand new options, in addition to the market’s inflationary worth strain. Any worth enhance can be the primary for the most costly iPhone fashions because the iPhone X ushered within the increased $999 “Professional” worth level in 2017.

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[The information provided in this article has NOT been confirmed by Apple and may be speculation. Provided details may not be factual. Take all rumors, tech or otherwise, with a grain of salt.]



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