This yr’s iPhone 15 Professional lineup could convey the storage enhance that energy customers have been hoping for, with a brand new report suggesting that Apple is about to double storage capacities throughout the board.
For years, Apple supplied not more than three storage tiers for its iPhone Professional lineups. Nonetheless, it modified this up with the 2021 iPhone 13 Professional when it added a fourth 1TB model on the high finish. This continued with final yr’s iPhone 14 Professional, which is obtainable in 128GB, 256GB, 512GB, and 1TB capacities.
Now, a brand new report from yeux1122 on the Korean Naver weblog (through MacRumors) cites a provider supply that has revealed the iPhone 15 Professional and iPhone 15 Professional Max will bump the top-tier storage choice to 2TB.
Whereas the publish doesn’t go into a lot element, this is able to seemingly lead to Apple doubling the opposite storage capacities quite than including a fifth tier or leaving an enormous hole between the 512GB and 2TB variations or the 256GB and 1TB fashions.
As with all rumors, it’s necessary to take this one with some degree of skepticism. In any case, we heard the identical factor concerning the iPhone 14 in late 2021, which by no means materialized.
Nonetheless, such a transfer appears believable insofar because it might assist to justify the rumored worth will increase coming to the iPhone 15 Professional and iPhone 15 Professional Max. Nonetheless, worth will increase are even farther from being a certainty, as these are fully at Apple’s discretion. Most analysts reporting on potential worth will increase are speculating from element and manufacturing prices and assuming that Apple must increase the promoting worth to compensate quite than reducing its revenue margins.
That mentioned, Bloomberg cited “folks aware of the matter” in a report final month that mentioned Apple is at the very least “contemplating” elevating the worth for the 2 Professional fashions. It’s unknown the place these sources are getting their data, however Bloomberg regularly has entry to people a lot nearer to Apple than these of provide chain analysts.
If Apple certainly bumped the worth of the iPhone 14 Professional and iPhone 14 Professional Max this yr, it will be the primary time the corporate has carried out so within the historical past of its higher-end iPhone lineups. The iPhone X ushered within the “Professional” collection in 2017 with a $999 beginning worth that appeared unreasonably excessive to some folks on the time. Nonetheless, it’s been the bottom mannequin worth ever since, proper via to the present iPhone 14 Professional. Equally, the iPhone XS Max — the primary bigger model of the “Professional” lineup — bought for $1,099, which has additionally continued to this present day.
Regardless of holding the costs the identical all through, Apple doubled the bottom storage capability from 64GB to 128GB in 2020 with the iPhone 12 Professional and iPhone 12 Professional Max. Nonetheless, this stuffed a gap within the lineup since there had by no means been a 128GB mannequin earlier than that — the second tier was 256GB, whereas the iPhone XS and iPhone 11 Professional added a 3rd 512GB possibility. As talked about earlier, the iPhone 13 Professional then added a fourth 1TB mannequin.
The upper capability for the iPhone 13 Professional was partially a nod to the brand new ProRes video recording capabilities, which may produce huge information of as much as 9.5GB per minute of video when you’re taking pictures at a full 4K decision in 60 frames-per-second (fps). Because it was, Apple restricted this to 4K/30fps taking pictures and solely made ProRes out there on the 256GB fashions — which can be another excuse to section out the 128GB model fully.
Despite the fact that it could appear expensive, the 1TB model really gives the most effective worth per gigabyte. Historically, Apple’s iPhone pricing unfold works out to $50 per 64GB enhance, or $0.78/GB. Nonetheless, the 1TB mannequin cuts that in half, providing you with 512GB of additional storage at $0.39/GB. Apple seemingly thought a $400 worth leap between iPhone fashions would have been pushing issues.
Ought to Apple double the storage capacities of all iPhone 15 Professional fashions, it’s arduous to say the place the pricing will land. Even when Apple strives to maintain the bottom mannequin on the identical $999/$1,099 degree, the following capability up can be 512GB. If Apple stays true to type, that might nonetheless be a $200 leap, successfully eliminating the $1,099/$1,199 worth factors. The 1TB fashions would most likely stay on the identical $1,499/$1,599 as it’s now, and the 2TB variations might find yourself at a whopping $1,699/$1,799.
This is also a manner of accelerating the iPhone 15 Professional and iPhone 15 Professional Max pricing whereas holding the bottom fashions the identical. That manner, Apple might nonetheless say that the brand new iPhone Professional “begins at $999.” Whereas the 512GB and 1TB fashions would technically be bought for a similar costs as their predecessors of the identical capability, they’d nonetheless signify worth will increase for the second and third storage tiers.
[The information provided in this article has NOT been confirmed by Apple and may be speculation. Provided details may not be factual. Take all rumors, tech or otherwise, with a grain of salt.]