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Home»Startup»Social giving startup Give InKind acquired by gift card company Wolfe – Startup
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Social giving startup Give InKind acquired by gift card company Wolfe – Startup

December 5, 2022No Comments2 Mins Read
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Social giving startup Give InKind acquired by gift card company Wolfe – GeekWire
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Give InKind CEO Laura Malcolm. (Give InKind Picture)

Give InKind, a Tacoma, Wash.-based startup that helps individuals create giving platforms to help their family and friends, was acquired by Wolfe, a Pittsburgh, Pa-based reward card firm.

Phrases of the deal weren’t disclosed. Give InKind will proceed to function its platform.

“We’re actually enthusiastic about it,” mentioned Laura Malcolm, CEO of Give InKind. “They’ll energy a number of know-how for us to increase our product strains.”

Malcolm mentioned she was cautious of attempting to fundraise once more amid unsure financial situations. The startup was getting near profitability, however the cope with Wolfe will bolster its roadmap whereas returning some capital to traders.

Malcolm, a former product chief at startups akin to Studying Core and Brighter.com, will proceed to guide Give InKind as CEO. The 9-person firm will stay in Tacoma, simply south of Seattle.

Based in 2016, Give InKind goals to assist streamline the giving course of between family and friends and people in want of meals or different help as they undergo tough life conditions. It lets customers ship GrubHub deliveries, reward packing containers, and greater than 200 digital reward playing cards to recipients.

The pandemic drove demand for the corporate, as lots of of hospitals and healthcare amenities started utilizing Give InKind to streamline their meal donations. It has facilitated greater than $5 million in help to people and organizations throughout the U.S.

The corporate went by way of layoffs earlier this yr and minimize its advertising spend to assist prolong runway, as many different tech startups have executed all through 2022.

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Give InKind raised $3.3 million from traders together with Madrona Enterprise Group; Trilogy Fairness Companions; Keeler Investments; FAM Fund; Grubstakes; X Issue Ventures; Alliance of Angels; SeaChange; Tacoma Enterprise Fund; Tapas Capital; James and Geraldine Moody. It graduated from Graham & Walker’s accelerator program in 2019.

Wolfe initially launched in 1996 and is led by CEO and founder Jason Wolfe. The corporate operates PerfectGift.com, GiftYa.com, and GiftCardGranny. It offered GiftCards.com for $120 million in 2016.

Wolfe mentioned the corporate plans to supply Give InKind’s service to company purchasers for worker engagement and “scale up the patron consciousness of such a fantastic service.”



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