Swedish style retailer H&M is looking for to bolster the robustness of its provide chains and enhance its buyer expertise with the assistance of Google Cloud’s portfolio of knowledge analytics and machine studying instruments.
The corporate is pursuing an omnichannel technique, with its CEO, Helena Helmersson, seizing on the publication of its most up-to-date set of economic outcomes on 29 June 2022 to set out how its efforts on this entrance are progressing, whereas additionally reiterating the retailer’s dedication to digital transformation.
“Gross sales in bodily elevated considerably, whereas on-line continues do properly,” she stated. “This as soon as once more exhibits the worth of getting each bodily and digital channels, which strengthen and complement one another. The combination of the gross sales channels is subsequently ongoing, in parallel with continuous initiatives – specifically inside tech, the availability chain and sustainability.”
The corporate has signed a strategic partnership with Google Cloud to assist its omnichannel technique, which is able to see the pair collaborate on constructing out its information analytics capabilities.
Particularly, the pair have dedicated to creating an enterprise information spine infrastructure, comprising a core information administration platform with added synthetic intelligence (AI) and machine studying capabilities.
They will even work to create a knowledge mesh that may make it attainable for the organisation to herald and mix gross sales information generated from its on-line operations, its bodily shops and its provider neighborhood.
“Because the partnership develops, this may translate to elevated optimisation of inner provide chains, in addition to next-generation buyer experiences throughout quite a lot of gross sales channels, from bodily shops to e-commerce,” the businesses stated in a joint assertion.
Additionally it is claimed that the partnership will lay the foundations for the additional improvement of knowledge science and AI capabilities throughout the wider H&M Group.
Alan Boehme, CTO of H&M Group, stated the Google Cloud partnership marks a continuation of the corporate’s “lengthy historical past” of innovation and its ongoing dedication to enhancing the client expertise.
“We are actually additional accelerating digitisation as we consider in sustainable progress powered by superior analytics and tech,” stated Boehme. “Due to this fact, I’m joyful to announce we’ve discovered a supplier who matches our wants.”
Eva Fors, managing director of the Google Cloud Nordic area, added: “We admire H&M Group’s dedication to innovation and are excited to maneuver ahead in our journey collectively.”