In current months, Google has been publicly pressuring Apple to undertake RCS on the iPhone, and its newest volley involves an “unofficial lyric explainer video” for “Texts Go Inexperienced” from Drake’s new album.
Truthfully, Nevermind was simply launched on Friday, and the third observe is the aforementioned “Texts Go Inexperienced.” Within the context of the music, the title is a reference to being blocked on iMessage and having your texts seem as inexperienced SMS bubbles.
In a relatively quick turnaround — word: the video was even uploaded and tweeted on cell utilizing Twitter for Android – Google’s advertising group is utilizing the music as a chance to spotlight the extra common inexperienced versus blue bubble phenomenon when Android and iOS customers talk by way of cellphone numbers.
The video from @Android on Twitter is available in at 38 seconds and is only a loop of the music’s starting. It’s narrated by Google text-to-speech and simply makes use of white textual content on a black background.
Google very explicitly stated it needs the iPhone to help RCS (Wealthy Communication Companies), noting the way it’s a “drawback solely Apple can repair.”
The Android group thinks Drake’s new music “Texts Go Inexperienced” is an actual banger. It refers back to the phenomenon when an iPhone consumer will get blocked. Or tries to textual content somebody who doesn’t have an iPhone. Both means it’s fairly tough. If just some tremendous proficient engineering group at Apple would repair this. As a result of this can be a drawback solely Apple can repair. They simply need to undertake RCS, truly. It will make texting safer too. Simply sayin’. Nice observe tho.
RCS permits for higher-resolution pictures and movies, typing indicators, learn receipts, and sending over knowledge (Wi-Fi or mobile). It will probably additionally help encryption, which Google alluded to right now. This tweet — with selection emoji — is enjoying nicely on social media:
Earlier than Drake right now, Google’s most up-to-date try to get Apple to undertake RCS on the iPhone was onstage at I/O 2022. Different current examples embrace:
WWDC 2022 at the beginning of this month would have been Apple’s alternative so as to add RCS to the iPhone with iOS 16. That didn’t happen, however Tapbacks will now not spam SMS group chats.
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