Amperity is bolstering its C-suite.
The Seattle startup not too long ago employed Seema Kumar as chief folks officer and Megan McDonagh as chief advertising and marketing officer.
Kumar was beforehand vice chairman of human sources at F5 and a longtime exec at Concur. McDonagh spent greater than 20 years at Intel and was most not too long ago chief advertising and marketing officer at RealWear.
The hires will assist Amperity assist progress of its buyer knowledge platform utilized by firms to get a deal with on who’s shopping for their merchandise.
The startup, based in 2016, is having a report 12 months for brand new buyer sign-ups, mentioned CEO Barry Padgett.
“The corporate is in actually fine condition,” he mentioned.
Padgett took over as CEO earlier this 12 months, following the abrupt departure of ex-CEO and co-founder Kabir Shahani.
Amperity made a small variety of layoffs in August however Padgett mentioned the 400-person firm continues to be hiring whereas many startups trim their workforce amid financial uncertainty.
“With all of the layoffs which are taking place round us, we’re hoping to onboard some nice expertise right here within the subsequent month or so,” he mentioned.
Padgett mentioned Amperity is seeing results of the shaky economic system. Offers are taking longer and there are extra hoops to leap via to get contracts signed.
However Amperity can be getting tailwinds from regulation round private knowledge management and the deprecation of third-party cookies. Firms are more and more making an attempt to arrange their first-party knowledge, Padgett mentioned. “That’s what we do,” he mentioned. “That’s our bread and butter.”
The broader slowdown in digital promoting can be offering alternative for Amperity.
“Firms are on the lookout for a more practical approach of spending their paid media budgets, how they join extra instantly with clients,” Padgett mentioned.
Amperity competes towards a bevy of different buyer knowledge platforms from firms resembling Phase, which was acquired by Twilio; Adobe; Salesforce; Oracle; and different startups resembling Lytics.
Padgett, a veteran of Concur and Stripe who joined Amperity in 2020, mentioned the corporate doesn’t anticipate elevating extra capital and has a “very nice path to profitability.”
Amperity final raised funding in 2021 when it reached a billion-dollar valuation after reeling in $100 million. Traders embrace Madrona Enterprise Group, HighSage Ventures, Tiger World Administration, Declaration Companions, and Madera Expertise Companions.
Amperity’s board contains Madrona Managing Director Matt McIlwain; Accolade CEO Raj Singh; former Starbucks CEO Kevin Johnson; and singer-songwriter Ciara. Shahani additionally left the board when he departed the corporate earlier this 12 months.
Shahani and Amperity co-founder Derek Slager beforehand began Appature and bought the Seattle-based healthcare advertising and marketing firm to IMS Well being in 2013. Slager stays at Amperity as chief expertise officer.