Youngsters are persevering with their love affair with Apple merchandise, as current Piper Sandler survey outcomes present that 87% of teenybopper survey respondents in america personal an iPhone. 88% of survey contributors count on the iPhone to be their subsequent smartphone.
Piper Sandler’s forty fifth semi-annual “Taking Inventory With Teenagers” survey measures the shopping for habits and buying expectations of U.S. teenagers. The survey outcomes point out that Apple services and products proceed to be widespread amongst teenagers.
In keeping with Piper Sandler, the survey’s 87% iPhone possession and 88% buying intent figures are each near report highs for the survey.
Piper Sandler additionally says the survey outcomes bode nicely for Apple. The corporate says excessive penetration and buy intentions are essential elements in a mature smartphone market. PS says it “proves the general stickiness of the product portfolio.”
The Apple Watch additionally continues to be widespread with younger adults. 41% of teenagers surveyed personal a smartwatch, up from 37% one 12 months in the past. The Apple Watch is a significant driver of smartwatch gross sales to teenagers, as 35% of these surveyed personal an Apple Watch, up from the 31% of teenybopper smartwatch customers reported final fall.
87% of teenagers personal an iPhone; 88% count on an iPhone to be their subsequent cellphone; 35% personal an Apple Watch~ Piper | Sandler
Buy intent additionally barely inched up amongst Apple Watch-using teenagers, as 15% of teenagers surveyed plan to purchase an Apple Watch someday within the subsequent six months, up 1% from the 14% that supposed to purchase one in final spring’s survey. Higher-income youngsters proceed to choose the Apple Watch, though that proportion of teenagers fell to 39%, down from 47% within the fall of 2022.
For the reason that iPhone and Apple Watch are each widespread among the many youthful set, it is smart that Apple Pay additionally makes a pleasant exhibiting. Apple Pay is the highest cost app amongst younger adults, with 39% of respondents preferring to make use of Apple’s contactless cost system. The Money App took second place with a 25% share of the funds market, with Venmo filling out the highest three with a 23% share.
41% of iPhone customers and different Apple system customers that responded stated they both at the moment use or plan to make use of iCloud+ Personal Relay to extend their privateness safety. 24% say they already use iCloud+ Personal Relay, up from the 22% share in 2022.
Spotify continues to beat Apple Music amongst teenagers. 68.1% of survey contributors stated they’d used it in the course of the earlier six months, whereas 36.4% most well-liked Apple Music.
44% of survey contributors used multiple music service. 80% of respondents stated they paid for no less than one music service subscription. 44.3% of Spotify-using teenagers stated they paid for his or her music streaming sub, versus 31.5% of Apple Music customers. Apple Music boasts a “increased proportion of payers,” which Piper Sandler believes is partially as a result of its being included in bundles, just like the Apple One bundle.
Piper Sandler surveyed 5,690 youngsters in 47 states aged a median of 16.2 years. Roughly 40% of surveyed respondents have been employed on a part-time foundation and had a median family earnings of $67,691.
This info first appeared on Mactrast.com