22 November 2022
American Specific has partnered with TikTok to launch the Store Small Accelerator, a brand new programme to assist small enterprise house owners attain a brand new technology of buyers on Small Enterprise Saturday.
The accelerator gives small enterprise house owners with entry to instruments and assets to suppose like TikTok creators, and contains a suggestion for small enterprise house owners to earn US$100 in TikTok promoting credit score.
TikTok creators Anna Sitar, Sofia Bella, and Brandon Blackwood are additionally educating small enterprise house owners to leverage sounds, traits, hashtags and communities to drive engagement with customers.
To assist small companies get found by new audiences, American Specific has additionally partnered with musical artist Chlöe Bailey to create a “Store Small Soundtrack” which TikTok customers can add to their content material.
Small Enterprise Saturday, held on November 26 and all through the vacation purchasing season, was created in 2010 as a part of American Specific’ objective to drive client spending at small companies.
Elizabeth Rutledge
“Purchasing small has a major affect on serving to native communities, with two-thirds of each greenback spent at small companies staying inside the area people.
Final yr, shoppers reported spending greater than US$23 billion purchasing small on Small Enterprise Saturday, and we wish to exceed that in 2022,”
mentioned Elizabeth Rutledge, Chief Advertising Officer, American Specific.
Sofia Hernandez
“This vacation season, the TikTok neighborhood is able to #ShopSmall and help small companies,”
mentioned Sofia Hernandez, International Head of Enterprise Advertising for TikTok.
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