• Tech News
  • Fintech
  • Startup
  • Games
  • Ar & Vr
  • Reviews
  • How To
  • More
    • Mobile Tech
    • Pc & Laptop
    • Security
What's Hot

Apple Will Make Joining Public Wi-Fi Networks Easier in iOS 26

July 3, 2025

Will the iPhone 17 Pro Max Finally Solve Battery Anxiety?

July 3, 2025

Apple Slows Down on ‘iPad Fold’

July 3, 2025
Facebook Twitter Instagram
  • Contact
  • Privacy Policy
  • Terms & Conditions
Facebook Twitter Instagram Pinterest VKontakte
Behind The ScreenBehind The Screen
  • Tech News
  • Fintech
  • Startup
  • Games
  • Ar & Vr
  • Reviews
  • How To
  • More
    • Mobile Tech
    • Pc & Laptop
    • Security
Behind The ScreenBehind The Screen
Home»Startup»Ad-tech firm iSpot leads $16M investment in industry peer TVision – Startup
Startup

Ad-tech firm iSpot leads $16M investment in industry peer TVision – Startup

November 16, 2022Updated:November 16, 2022No Comments2 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email
Ad-tech firm iSpot leads $16M investment in industry peer TVision – GeekWire
Share
Facebook Twitter LinkedIn Pinterest Email
iSpot CEO Sean Muller. (iSpot Photograph)

Seattle-area ad-tech agency iSpot.television introduced Tuesday that it’s main an funding spherical of $16 million in New York-based viewers measurement firm TVision.

As a part of the funding, iSpot will obtain expanded licensing phrases that make it the one measurement firm ready to make use of TVision’s tech, the businesses stated in a information launch. iSpot CEO Sean Muller may also be part of the TVision board.  

The transfer expands on iSpot’s broader push to compete with business stalwart Nielsen, which has struggled to make the shift to trendy expertise and streaming platforms.

iSpot has made a collection of acquisitions over the previous two years, not too long ago shopping for Tunity, which tracks client viewing habits in public places. Final 12 months, iSpot acquired DRMetrix and Ace Metrix, each TV advert measuring firms.

In April, iSpot landed a $325 million funding from Goldman Sachs. The funding is believed to have pushed the corporate’s valuation previous $1 billion, making it the most recent Seattle-area “unicorn.” Based in 2012, iSpot has workplaces in New York Metropolis, Los Angeles and Tel Aviv, along with its headquarters within the Crossroads space of Bellevue, Wash.

Launched in 2014 by CEO and co-founder Yan Liu, TVision supplies advertisers, businesses, networks, streaming content material suppliers, measurement firms and knowledge platforms with real-time knowledge and analytics on the efficiency of tv and streaming adverts.

The newest funding will enhance its “continued transformation and modernization of correct, person-level panel measurement,” the corporate stated. Different members within the spherical embrace SIG Capital, Confederate and Golden Ventures. Complete funding is now $58 million.

See also  Why this Seattle venture capitalist moved to a farm — and the startup lessons learned along the way – Startup



Source link

16M Adtech firm industry Investment iSpot leads peer Startup TVision
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

16GB RAM, Up to 1TB Storage — and Apple Will Have a Firm Hold on Review Units

January 10, 2024

The Rumors Were Wrong | Apple’s iPhone 15 USB-C Port is 100% Industry Standard

September 16, 2023

iPhone 14’s Emergency SOS via Satellite Feature Leads Rescuers to Stranded Family in Maui Wildfires

August 15, 2023

Can Pepper Content Save The Creator Economy From The AI Monster?

March 24, 2023
Add A Comment

Comments are closed.

Editors Picks

Galaxy Watch 5 leak gives best look yet at Samsung’s upcoming smartwatches

July 7, 2022

CheBanca to issue payments cards made from recycled ocean plastic

October 10, 2022

Days Gone movie adaptation in the works

August 20, 2022

Drawbridge scores investment from Francisco Partners

September 8, 2022

Subscribe to Updates

Get the latest news and Updates from Behind The Scene about Tech, Startup and more.

Top Post

Apple Will Make Joining Public Wi-Fi Networks Easier in iOS 26

Will the iPhone 17 Pro Max Finally Solve Battery Anxiety?

Apple Slows Down on ‘iPad Fold’

Behind The Screen
Facebook Twitter Instagram Pinterest Vimeo YouTube
  • Contact
  • Privacy Policy
  • Terms & Conditions
© 2025 behindthescreen.fr - All rights reserved.

Type above and press Enter to search. Press Esc to cancel.