Seattle-area ad-tech agency iSpot.television introduced Tuesday that it’s main an funding spherical of $16 million in New York-based viewers measurement firm TVision.
As a part of the funding, iSpot will obtain expanded licensing phrases that make it the one measurement firm ready to make use of TVision’s tech, the businesses stated in a information launch. iSpot CEO Sean Muller may also be part of the TVision board.
The transfer expands on iSpot’s broader push to compete with business stalwart Nielsen, which has struggled to make the shift to trendy expertise and streaming platforms.
iSpot has made a collection of acquisitions over the previous two years, not too long ago shopping for Tunity, which tracks client viewing habits in public places. Final 12 months, iSpot acquired DRMetrix and Ace Metrix, each TV advert measuring firms.
In April, iSpot landed a $325 million funding from Goldman Sachs. The funding is believed to have pushed the corporate’s valuation previous $1 billion, making it the most recent Seattle-area “unicorn.” Based in 2012, iSpot has workplaces in New York Metropolis, Los Angeles and Tel Aviv, along with its headquarters within the Crossroads space of Bellevue, Wash.
Launched in 2014 by CEO and co-founder Yan Liu, TVision supplies advertisers, businesses, networks, streaming content material suppliers, measurement firms and knowledge platforms with real-time knowledge and analytics on the efficiency of tv and streaming adverts.
The newest funding will enhance its “continued transformation and modernization of correct, person-level panel measurement,” the corporate stated. Different members within the spherical embrace SIG Capital, Confederate and Golden Ventures. Complete funding is now $58 million.