When Is the iPhone 15 Coming?

We’re lower than 4 weeks away from September, the month when Apple has nearly at all times held its huge fall iPhone launch occasions, and rumors at the moment are beginning to flow into to try to pin down exactly when the September occasion shall be held.

There’s been sufficient of a development with Apple occasions over the previous decade or in order that it doesn’t take lots of clairvoyance to peg down the Apple occasion and iPhone pre-order and on-sale dates. Actually, in 12 years of fall season iPhone releases, there have been solely three events when Apple diverged considerably from its common sample.

The primary fall iPhone occasion was held on October 4, 2011, to announce the iPhone 4S. Earlier than that, Apple had historically unveiled its new iPhone fashions on the June Worldwide Builders Convention (WWDC). The unique 2007 iPhone was a extra appreciable exception, because it was introduced at Macworld 2007 in San Francisco in January; nonetheless, it nonetheless went on sale in late June, like the subsequent three fashions that succeeded it.

In these early days, the iPod was nonetheless a reasonably large deal, so Apple reserved its annual fall occasions to indicate off new iPod fashions. That ended with the sixth-generation iPod nano at a Sept. 1, 2010 occasion — the one September occasion in Apple’s historical past to be held earlier than Labor Day.

In 2011, the iPhone 4S took heart stage with its new Siri voice assistant, with Apple’s iPod nano and iPod contact getting minor refreshes and solely passing mentions by comparability. Nonetheless, that October occasion grew to become a one-off, with each different fall launch occasion being held in early September till 2020, when manufacturing delays attributable to the COVID-19 pandemic compelled Apple to as soon as once more push issues even additional into October, with the iPhone 12 lineup unveiling on October 13, 2020.

Will the iPhone 15 Be Introduced on September 13, 2023?

In addition to these two aberrations, each iPhone launch occasion up to now 12 years has been held through the second week in September, at all times both a Tuesday or a Wednesday. So, it wasn’t solely stunning when the oldsters at 9to5Mac heard from their sources that Apple’s occasion might be held on September 13, 2023.

That data got here from sources inside the cell carriers who could be anticipated to prep for the arrival of a brand new iPhone lineup. As is often the case, workers have been requested to not take any break day on Sept. 13. Whereas the carriers aren’t saying particularly why aside from a “new smartphone announcement,” the date is much too near Apple’s occasion to be a mere coincidence.

Whereas the second week in September would comply with Apple’s common fall occasion schedules, the truth that September 13 is a Wednesday raises some doubt. Though Apple is of course not required to comply with its personal precedent — it could maintain its occasions anytime it pleases — the one time Apple chooses a Wednesday for its occasions is when a Tuesday isn’t appropriate.

Is a September 12 Announcement Extra Seemingly?

Previously, there have been two explanation why Apple has shied away from Tuesday occasions. With the 2012 iPhone 5 and 2018 iPhone XS/XR launches, September 11 fell on a Tuesday, and out of deference to the memorial significance of that date, Apple scheduled these years’ occasions for Wednesday, September 12.

The opposite cause is when the Tuesday of that week instantly follows Labor Day, as was the case with final 12 months’s iPhone 14 launch, held on Wednesday, September 7. The identical additionally occurred with the iPhone 7 occasion in 2016.

As you may see from the desk beneath, September 7 can also be the earliest date that Apple has ever held a fall iPhone occasion. Plus, till the 2021 iPhone 13 launch, it had by no means held a September occasion later than the twelfth.

This development led many of us to imagine that the iPhone 13 could be unveiled per week earlier — probably even on September 7, because the Tuesday after Labor Day might be much less of a problem as of late. Previously, Apple was believed to have averted that Tuesday as a result of want for members of the media to journey to Cupertino for in-person attendance. Nonetheless, that is perhaps much less of a consideration for a wholly digital occasion.

Nonetheless, Apple broke barely with custom in going with September 14, 2021, so there’s no cause it couldn’t do the identical this 12 months and maintain its iPhone launch on a Wednesday. As they are saying within the monetary business, “previous efficiency is not any assure of future outcomes.”

Bloomberg’s Mark Gurman can also be hedging his bets a bit, although, sharing in this week’s Energy On publication that the Apple occasion is “deliberate for both Sept. 12 or Sept. 13”. As Gurman factors out, the primary cause for Apple’s need to schedule its occasions as early in September as attainable is to get the iPhone on sale earlier than the tip of the quarter. It was a major downside for traders when the iPhone 12 was introduced late in 2020, because it meant that Apple’s fiscal fourth quarter for that 12 months suffered in comparison with prior years. Apple made up for it within the vacation quarter that adopted, however traders needed to be made conscious {that a} dip in earnings was on the best way, resulting in a uncommon pre-announcement of Apple’s fall occasion schedule.

This makes it very doubtless that Apple will open pre-orders for the brand new iPhone 15 lineup on Sept. 15, with the primary shipments arriving in prospects’ palms in obtainable in-stores on Sept. 12. That will line up much more carefully with Apple’s previous occasions. With just one exception, Apple has at all times opened pre-orders for no less than among the newly-announced iPhone fashions on the Friday after the occasion.

The outlier right here was the 2015 iPhone 6s launch, the place pre-orders opened a Saturday, Sept. 12. As with Apple’s Tuesday occasions, this determination that was doubtless made to keep away from having preorders begin on 9/11. Nonetheless, Apple additionally took two weeks, fairly than one, to launch the iPhone 6s; it didn’t present up in shops till Sept. 25, 2015.

Will the Complete iPhone 15 Lineup Launch on the Similar Time?

After all, a few of Apple’s iPhone fashions have been delayed, significantly in recent times, because the lineups have expanded. This primary occurred with the iPhone X, which didn’t go up for pre-order till Oct. 27, with a Nov. 3 date for the primary deliveries and in-store availability. This was repeated within the following years with the iPhone XR, iPhone 12 mini, and iPhone 12 Professional Max. Final 12 months the iPhone 14 Plus additionally arrived three weeks later than the remainder of the lineup, though pre-orders for all 4 fashions started on the identical day.

There’s been hypothesis that the identical might occur with some iPhone fashions this 12 months as a result of added complexity of producing new shows with thinner bezels for the iPhone 15 Professional and iPhone 15 Professional Max. These shows are stated to make use of new low-injection stress over-molding (LIPO) know-how. Apple used the identical method to extend the show dimension of the Apple Watch Sequence 7 in 2021, which led to comparable manufacturing delays.

Nonetheless, it’s an open query whether or not the issues are vital sufficient to delay the discharge of the iPhone 15 Professional fashions. Apple should be capable of manufacture simply sufficient of the brand new fashions to place them up for pre-order concurrently the usual iPhone 15 fashions, though even on this case, it’s doubtless provides will nonetheless be restricted for the primary few weeks.

[The information provided in this article has NOT been confirmed by Apple and may be speculation. Provided details may not be factual. Take all rumors, tech or otherwise, with a grain of salt.]