Apple CEO Tim Cook dinner dismissed the concept of adopting RCS messaging to place an finish to the inexperienced bubbles that encompass messages when iPhone customers textual content somebody on an Android gadget.
“I don’t hear our customers asking that we put a variety of vitality in on that at this level,” Cook dinner mentioned when requested how Apple founder Steve Jobs would really feel about utilizing the RCS commonplace in iMessage throughout Vox Media’s Code 2022 occasion on Wednesday evening. As a substitute, Cook dinner mentioned, “I might like to convert you to an iPhone.”
However the one that requested the query, Vox Media’s LiQuan Hunt, got here again with a legitimate grievance, saying that his mom can’t see the movies he sends her. All of it comes right down to a scarcity of interoperability between iMessage and RCS, each messaging techniques that would enable higher-quality photos and movies — in the event that they labored collectively. Should you’ve tried to ship a video from Android to iOS (or vice versa) utilizing your common textual content messaging app, then you understand that your movies come out utterly fuzzy on the opposite finish. Cook dinner’s suggestion to repair this annoying concern? “Purchase your mother an iPhone.”
Whereas it could appear foolish, the bubble coloration in iMessage that distinguishes Android (inexperienced) customers from fellow iPhone customers (blue) has turn into a degree of competition. Google’s marketing campaign to publicly disgrace Apple into adopting the usual has clearly had no impact on Cook dinner, who’s publicly specializing in opinions from individuals who have iPhones. In fact, there are different causes to keep away from including RCS. Emails unearthed within the Epic trial confirmed Apple senior vice chairman of software program engineering Craig Federighi saying, “iMessage on Android would merely serve to take away [an] impediment to iPhone households giving their youngsters Android telephones.”