Over the previous few years, Apple has provided a “mid-cycle” refresh of its flagship iPhone lineup every spring, introducing a brand new color possibility to assist increase gross sales. There’s no purpose to consider this yr can be an exception, and if the most recent hearsay is true, this yr’s spring color could also be a shiny, lemony yellow.
Technically, the primary time Apple launched new spring colors was in 2017 with a particular version (PRODUCT)RED iPhone 7. It adopted that up within the spring of 2018 with a (PRODUCT)RED iPhone 8 that modified up the entrance white bezel on the prior mannequin with a sleeker-looking black one.
Nonetheless, since these had been particular editions, most people assumed they had been exceptions to advertise Apple’s longstanding partnership with (RED). When the iPhone XR landed just a few months later, it provided a rainbow of color alternatives for the primary time in years, and the (PRODUCT)RED mannequin was amongst these. The iPhone 11 adopted go well with, and new spring color surprises grew to become a factor of the previous — or so we thought.
Although the iPhone 12 nonetheless got here in an array of 5 colors — together with a (PRODUCT)RED version — six months later, the corporate stunned us by releasing a brand new purple end for the iPhone 12 and iPhone 12 mini. Then, after already shaking up its color palette in its 2021 lineup, it gave us one other new color in early 2022 with a inexperienced iPhone 13.
On reflection, we most likely ought to have seen it coming. The iPhone XR and iPhone 11 every got here in six colors at launch; Black, White, Yellow, Coral, Blue, and (PRODUCT)RED for the iPhone XR, and Black, White, Yellow, Inexperienced, Purple, and (PRODUCT)RED for the iPhone 11.
By comparability, the iPhone 12 and iPhone 13 each provided one much less color at launch — Black, White, Inexperienced, Blue, and (PRODUCT)RED for the iPhone 12, and Midnight, Starlight, Pink, Blue, and (PRODUCT)RED for the iPhone 13 — leaving room for a brand new color to seem within the spring.
The identical holds true for the iPhone 14, which is presently provided in Midnight, Starlight, Blue, Purple, and (PRODUCT)RED. So, it’s a secure wager there’s a sixth color ready within the wings. The one query is: which one?
Survey Says: Yellow
A number of sources report that Apple has a product briefing deliberate for subsequent week, though no person is sort of certain what the corporate plans to announce. Nonetheless, the corporate has but to ship out press invitations, so if this does happen on schedule, it will seemingly be a smaller “boutique” occasion for chosen members of the press. It’s additionally potential a extra important product occasion might be held later this month.
Final yr, Apple held a reasonably important occasion on March 8, the place it unveiled the Mac Studio, the third-generation iPhone SE, and the inexperienced iPhone 13 and Alpine Inexperienced iPhone 13 Professional colors. This additionally marked the primary time Apple had launched a brand new color mid-cycle for its higher-end flagship.
So, a March announcement for brand new colors could be proper on monitor, and the consensus from people who declare to be within the know is that it’s going to be yellow this time round.
The primary trace of this was shared by Mac Otakara from a publish by Mr. Setsuna Digital on the Chinese language social media website Weibo. Whereas that supply has no confirmed monitor file, the report was later independently corroborated by 9to5Mac.
Yellow looks like essentially the most logical alternative for a brand new color because it’s been out of circulation for some time. The 2018 iPhone XR and 2019 iPhone 11 each got here in yellow, but it surely hasn’t been seen on an iPhone since.
Whereas a brand new color for the iPhone 14 (and iPhone 14 Plus) looks like a secure wager, it’s much less clear whether or not Apple plans to repeat final yr’s introduction of a brand new shade for the iPhone 14 Professional lineup.
Final yr, the usual Inexperienced and Professional Alpine Inexperienced choices had been in the identical household, but it surely’s tougher to think about a shade of yellow that will work for the iPhone 14 Professional with out being too much like the gold model that’s already obtainable. Maybe Apple has perfected the “Sundown Gold” that was as soon as rumoured for the iPhone 12 Professional, but it surely appears we’ll have to attend and see.
[The information provided in this article has NOT been confirmed by Apple and may be speculation. Provided details may not be factual. Take all rumors, tech or otherwise, with a grain of salt.]