Ed Gandia earns $500,000 a yr working 30 hours per week doing what he loves: enterprise writing and instructing colleagues learn how to construct a thriving writing follow. He teaches them by way of each programs and personal teaching for a particular group of purchasers.
Gandia, primarily based within the Atlanta space, began his copywriting enterprise 14 years in the past after a fast-paced profession in gross sales. He step by step reached the purpose the place he introduced in $750,000 in income yearly, bringing on contractors when he was flooded with work. Then, he determined that the tempo of his freelance profession was ruining his life-style.
“I shortly understand I used to be burning out quick and sacrificing manner an excessive amount of household time,” he says.
Ed Gandia went from gross sales exec to repeat author to entrepreneur.
So Gandia took a step again and reprioritized—and now loves his present life-style, the place he works Monday by way of Thursday and enjoys a three-day weekend each week.
Lately, Gandia shared his recommendation with me on how different writers can construct thriving, high-revenue companies like his. The reply is just not churning out one article after one other.
Listed here are a few of his ideas for leveling up your writing profession.
Area of interest down. In the event you write about a topic commonly, attempt to develop experience in a selected space. That can allow you to develop into the go-to particular person purchasers contemplate once they want a author on a given topic. “Slim down your subject so you’re the apparent alternative in your goal market,” says Gandia.
He is taken this method together with his podcast, Excessive-Revenue Enterprise Writing. There are various podcasts on freelance writing and copywriting, however most usually are not as specialised as his.
Cost for “discovery.” One in every of Gandia’s colleagues discovered that he was spending plenty of unpaid time serving to his purchasers work out what engagement methods they wanted however not making any cash from that point. Now, he provides an outlined program during which he’s paid to assist them slim down their wants and create a plan. On the finish of the session, they get an audit and suggestions.
“There’s nice worth in serving to purchasers take all of their concepts down a really slim path and plan,” says Gandia. “Purchasers can both deploy the plan themselves and discover anyone to execute it—or rent you. Not less than you’ve gotten paid for the worth you’ve offered.”
It is all a part of considering like each a author and an entrepreneur concurrently. “You could be greater than only a author,” he says. “You could assist purchasers give you artistic options. That is the place I feel freelance writing goes.”
Companion with different writers. Gandia groups up regularly with different writers to develop lessons, programs and different joint ventures that do not require plenty of time. He appears to be like for writers who’ve already developed mental property that his viewers would admire — and would profit from publicizing it on his mailing record. “As soon as we’ve recorded that workshop, there are other ways we are able to resell that data down the highway,” says Gandia.
One profitable workshop was with a author who helps her purchasers put collectively editorial calendars and content material methods in her “Content material Calendar Playbook.” She labored with Gandia to develop a self-study course that they marketed to Gandia’s record. The outcome? They introduced in tens of hundreds of {dollars} in additional income, says Gandia.
“Having a giant portion of my earnings automated frees me up for the energetic earnings half, the place I will be choosier about purchasers and cost larger charges,” says Gandia.