Normal Chartered Financial institution (the Financial institution) introduced at the moment the appointment of Ayesha Abbas as Head of Shopper, Non-public and Enterprise Banking, UAE (CPBB UAE).
On this function, Ayesha will report back to Rola Abu Manneh, Chief Government Officer, Normal Chartered, UAE and Bongiwe Gangeni, Regional Head, CPBB, Africa Center East & Europe. She may even be chargeable for executing the Financial institution’s technique and constructing the enterprise within the retail banking enterprise throughout the UAE whereas specializing in rising the Financial institution’s digital providing, wealth administration and prosperous proposition along with strengthening consumer relationships.
Rola Abu Manneh, Chief Government Officer, Normal Chartered UAE, stated: “This appointment is a transparent reflection on the significance of the UAE market inside Normal Chartered. The UAE is a precedence marketplace for us with sturdy alternatives for development. Ayesha brings a wealth of expertise to our current platform and we’re delighted to welcome her to the nation administration staff.”
She added: “The UAE’s retail banking setting has raised the bar for the general buyer expertise, and assembly consumer wants through progressive merchandise and digital options is turning into more and more essential. We’re assured that Ayesha’s huge expertise and customer-centric method will proceed to raise our optimistic trajectory within the UAE and progress the enterprise into its subsequent part of development.”
A seasoned banker with over 20 years of expertise spanning wealth administration, precedence and client banking, Ayesha joined Normal Chartered in February 2019 serving as Common Supervisor, Head of Precedence and Premium Banking and Department Community within the UAE, additionally masking Pakistan, Oman and key African markets. Underneath her management, the Financial institution’s CPBB’s refreshed development technique and turnaround was accelerated via an elevated give attention to consumer expertise and hyper-personalisation.
Previous to becoming a member of Normal Chartered, Ayesha spent 18 years at HSBC, and held senior positions whereby she held mandates to develop native, regional, and international choices inside their Premier Wealth Administration and Non-public Banking enterprise.