In a nutshell: Mattel has signed a multi-year settlement with SpaceX to create a line of astro-inspired toys and collectibles that’ll debut in 2023. SpaceX-themed toys can be produced and marketed below the Matchbox model. Mattel can even launch collectibles by means of its collaboration and direct-to-consumer platform, Mattel Creations. Monetary phrases of the deal weren’t made public.
SpaceX VP Brian Bjelde mentioned they stay up for working with Mattel to assist encourage the following era of area explorers and lovers.
Particulars are scant however it’s in all probability secure to imagine that the Matchbox line will depict SpaceX’s varied rockets. We could even see extra unique creations like Starlink satellites or crew capsules.
Scorching Wheels, considered one of Mattel’s different toy manufacturers, has already produced a reproduction of the Tesla Roadster that SpaceX launched into area again in 2018. The die-cast features a model in a spacesuit within the driver’s seat, which SpaceX named Starman, identical to the true factor. Scorching Wheels additionally produced a miniature model of the Mars Perseverance Rover that landed on the Crimson Planet in 2021.
The collectible line will presumably encompass extra detailed merchandise with a premium price ticket. Might an Elon Musk motion determine be within the pipeline?
SpaceX already sells quite a lot of branded merchandise on its web site however most are clothes merchandise.
The collaboration was introduced on July 20, which was the 53rd anniversary of Apollo 11 touchdown on the Moon.
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Picture credit score: CollectSpace