By Alexandru Stan, serial entrepreneur, CEO of Tekpon, a one-stop platform for all software program wants.
getty
These days, content material is a must have component that it’s best to put into your technique regardless of which trade you might be working in. And there are a number of sorts of content material that you need to use to spice up your model. For instance, companies can entice extra audiences with a easy content material technique via written content material, video or audio. Nonetheless, one other kind of content material is beginning to develop and facilitate communication between manufacturers and other people. I’m speaking about podcasts.
In contrast to written content material akin to articles, podcasts are a lot simpler to observe, and also you don’t should spend time in entrance of a tool. Consequently, you possibly can take heed to a podcast whereas driving, within the fitness center, working or doing every other exercise as a result of it doesn’t require the eye that written content material will. As I write this, there are over 2.4 million podcasts worldwide. Thus, there’s a large demand for podcasts on completely different topics.
What are the advantages of a podcast?
For my part, podcasts give you the precise freedom you want as a enterprise to attach along with your viewers and speak about completely different topics. For the SaaS trade, I believe there’s a good advertising alternative to generate high quality content material and convey your viewers nearer to your merchandise. We even have a podcast the place we are attempting to carry nice folks from the SaaS and software program trade in entrance of our neighborhood to speak in regards to the completely different faces of this trade. We realized that we’re serving to folks higher perceive completely different software program merchandise and what they’ll do with them, and the viewers can meet the people behind the corporate.
Construct a relationship along with your clients.
You may communicate on to your viewers or clients via a podcast as a result of it gives a unique connection than a weblog. And on this means, you possibly can construct a unique relationship along with your followers, who could also be your present clients or future ones. You can provide a human face to your SaaS enterprise and construct a voice that folks belief. Furthermore, you possibly can create strategic partnerships by having an important podcast.
Get new leads.
For SaaS companies, discovering new methods to draw leads is steady work, and constructing a podcast could be a nice technique for what you are promoting to strategy new leads. You may clarify to the viewers what your product is doing with out leaving the impression you are attempting to promote them one thing. If folks bump into your podcast and you know the way to serve them the answer to their downside, they could observe after which purchase your product.
After all, it’s not solely about promoting your product. It’s also possible to collect listeners via the values you promote. For instance, let’s say you will have a social media software program product. There are such a lot of topics you possibly can strategy different than simply explaining what your resolution is doing, like utilizing social media extra sustainably or generate high quality content material in your social media accounts.
Promote model consciousness.
When you’re not desirous about a podcast as an important advertising technique to get extra leads, you should still take pleasure in creating a picture in your model and making folks extra conscious of your SaaS enterprise. In different articles, I’ve been speaking about how essential a model is for each enterprise. And constructing a podcast can also be an important instrument to create somewhat consciousness in your model. You don’t essentially should promote one thing via the content material you create—this manner, folks can observe with out feeling that they’re being offered one thing. Thus, the sort of audio content material can provide the voice that you must achieve folks’s belief and supply them different details about what what you are promoting is doing.
In my expertise, crucial profit is which you can contain your neighborhood and discover their wants rapidly. Consistency is all the things to maintain your neighborhood round you. Furthermore, you possibly can all the time carry completely different company from the trade who folks admire in entrance of them.
It’s not simple. It calls for time, work, power and goodwill till you discover the right recipe. And the right recipe varies primarily based in your firm and viewers. The software program and SaaS industries are rising each day. Folks or companies want extra high quality details about merchandise or the aim of on a regular basis folks constructing new options to ease their lives.
There are numerous issues to arrange whenever you’re beginning a podcast. However first, it’s important to begin. Then you possibly can take into consideration the instruments you want, the best platform, ship higher content material and different logistics issues. A very powerful factor is that the trade we’re working in wants extra high quality content material that we are able to ship sooner to the viewers.