The information: Falkon, a Seattle-based gross sales and advertising and marketing analytics startup, has raised $16 million.
The tech: Falkon makes use of API connections to tug knowledge from all main go-to-market knowledge sources together with Salesforce, Outreach and Google Analytics, amongst others. Co-founder and CEO Mona Akmal advised Startup that it may well additionally hook up with buyer knowledge warehouses like Amazon Redshift and Microsoft’s Azure. It then makes use of this knowledge to create data-driven suggestions for gross sales and advertising and marketing groups utilizing AI.
The workforce: The corporate was based in late 2019 by a trio of tech vets. Akmal was a 12-year Microsoft chief who was most lately head of product at Seattle startup Amperity. She additionally held govt engineering roles at Code.org and Zulily. The opposite co-founders are Aakash Kambuj, one other former Microsoft engineering chief who beforehand spent six years at Dropbox, and Josh Zana, a veteran of Dropbox, Amazon and Microsoft. The corporate at the moment has 20 staff and can use a few of its funding to develop to a workforce of 30 by the top of the 12 months.
The shoppers: The startup at the moment has 15 clients and can use a few of its funding to develop in measurement. The prices vary from free to $100,000 relying on the modules a buyer purchases and the dimensions of their workforce and e book of enterprise.
The competitors: Falkon’s greatest rivals are in-house Salesforce and Tableau studies. “We predict that hardly scratches the floor of what knowledge can do,” Akmal stated in regards to the competitors. “The actual energy of information resides in making each day actionable insights obtainable to front-line groups and automating their workflows.”
The funders: This spherical was led by OMERS Ventures, with participation from Greylock Companions, Trilogy Monetary, Flying Fish and Madera Companions. The startup has raised a complete of $20 million since its founding. It didn’t reveal its present valuation.