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Home»Reviews»Oral-B iO10 Limited Edition electric toothbrush review: The last word in luxury – and price
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Oral-B iO10 Limited Edition electric toothbrush review: The last word in luxury – and price

January 29, 2026No Comments10 Mins Read
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Oral-B iO Series 10 Special Edition electric toothbrush standing on its charging base
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At a look

Skilled’s Ranking

Professionals

  • Glorious brushing efficiency
  • Vivid, clear OLED display
  • Extremely seen strain sensor
  • 7 brushing modes
  • 3-hour magnetic quick charging

Cons

  • Charging base suggestions lags
  • No USB charging choices
  • Battery life not industry-best
  • Vastly costly

Our Verdict

It’s very onerous to say that any toothbrush is price this exorbitant worth, particularly when you may get the identical wonderful brushing efficiency and lots of the identical nice options with a less expensive iO mannequin. However in order for you a luxurious brush, that is the one to purchase. If you happen to’re proud of a two-week battery life and no USB charging choice, that is about pretty much as good as electrical toothbrushes get.

Worth When Reviewed

This worth will present the geolocated pricing textual content for product undefined

Finest Pricing As we speak

Finest Costs As we speak: Oral-B iO Collection 10 Particular Version

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There are 9 fashions within the Oral-B iO collection, starting from essentially the most budget-friendly, the iO2, to the flagship iO10. Or at the very least there have been, till Oral-B tweaked the performance and look of its highest-end mannequin and reissued it as a restricted version.

I’ve been utilizing the iO10 Restricted Version for 2 months and on this overview, I’ll focus on what it’s like to make use of, the way it compares to different iO fashions, and the way it compares to the usual iO10.

If you happen to’re selecting a brush, learn our Oral-B iO comparability information, which outlines the options every mannequin has and their common and sale costs. You’ll be able to see our high Oral-B suggestions in our greatest Oral-B toothbrush round-up.

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Design, Equipment and Brushing Modes

  • Seven brushing modes
  • Brighter, clearer OLED display
  • Delicate, seen strain sensor

The iO10 Restricted Version has a matt gold deal with – the color is far more muted and refined than you’d think about in the event you heard the off-putting and Trumpian phrases ‘gold electrical toothbrush’. There are two colourways: Lunar Gold, which comes with a black brush head, charging base, journey case and brush head case, and Eclipse Gold, whose equipment are white.

The brush in the travel case, with brush head holder and charger
Lunar Gold Restricted Version iO10

Emma Rowley / Foundry

By the way, there’s just one brush head within the field, which feels lower than beneficiant contemplating the worth and the truth that it’s the iO flagship. The posh expertise ought to actually be prolonged to the inclusion of a second brush head.

On the identical topic, you may plug within the journey case and cost your brush that approach, which is helpful for journeys, but it surely doesn’t have the luxe really feel of the superbly made journey case with UV cleansing mild that comes with the Suri 2.0.

I’ll use the Suri 2.0 as a comparability all through this text because it’s a brand new, equally high-end brush (though it’s significantly much less spendy), however I believe the iO fashions have a greater brushing efficiency and a few nice options that the Suri lacks.

The show could be very simple to learn and the textual content and icons are sharp and detailed

The Restricted Version has a really completely different look from the unique fashions, which are available black or white, with matching equipment and a contrasting, dotted starburst design on the deal with.

On the deal with is a full-colour OLED display, with an influence button above it and a mode button beneath to scroll by way of choices. The display on the Restricted Version seems brighter and clearer than the unique, however Oral-B doesn’t disclose peak brightness in nits.

Nevertheless, the show could be very simple to learn and the textual content and icons are sharp and detailed. The display greets you once you decide up the comb, and exhibits remaining battery life and the variety of days till it is advisable change your toothbrush head.

iO 10 SE OLED screen

Emma Rowley / Foundry

It has seven brushing modes: good adapt, each day clear, delicate, whiten, gum care, intense and tongue clear. That’s a formidable variety of choices, and it makes it simple to search out one thing that works for you, or select a gentler choice on days when your enamel could be extra delicate or you will have a headache.

It’s also possible to customise brushing time, select whether or not the comb pauses after the brushing session is full and change off vibration alerts – all within the app.

There’s a light-weight ring across the neck of the comb, whose color you may change, however its foremost perform is as a extremely seen strain sensor that glows pink once you press too onerous and inexperienced once you get it good.

It’s very delicate and it actually will enable you to raised take care of your enamel in the event you are likely to press too onerous once you brush. Nevertheless it’s not unique to this mannequin – it’s a wonderful function that every one iO fashions from the iO3 up share.

The iO10 weighs 138g, which is across the identical as most iO fashions. Nevertheless it’s significantly chunkier and heavier than rivals such because the Suri 2.0, so private desire is essential right here. I discovered it comfy to carry and use.

Suri 2.0, iO 10 and Ordo Sonic Lite
Suri 2.0, iO10 Restricted Version and Ordo Sonic Lite

Emma Rowley / Foundry

It’s price saying right here that you will discover a substantial variety of complaints on-line from individuals who say their iO brush is troublesome to maintain clear, or that the connector between deal with and brush head winds up mouldy.

I’ve been utilizing iO brushes for years and have by no means discovered this to occur, though I do comply with steerage and take the comb head off recurrently and rinse each elements out and allow them to dry. So it could be that there’s somewhat extra upkeep required than with some rival brushes. Be ready for that in the event you purchase.

Efficiency and Options

  • Actual-time in-app brushing suggestions is great
  • Suggestions through the charging puck is much less so
  • Different app options of restricted usefulness

The large differentiator between the iO10 and iO9 is the iO Sense magnetic charger that comes with this mannequin. It’s a puck-shaped gadget that plugs right into a shaver socket and has a digital clock on its aspect, which is a helpful function in the event you set it up in your toilet.

However I don’t love the truth that the comb could be very simple to knock off the charger and would favor one thing a bit extra sturdy to guard one thing so costly.

iO Sense charger

Emma Rowley / Foundry

It additionally contains a blue mild show across the rim, with six segments similar to sections of the mouth. As you sweep, the lights flip white, offering you with visible suggestions whilst you brush.

However as my colleague Chris famous in his overview of the unique Oral-B iO10, there’s some lag between the comb actions and the charger’s mild response. The in-app brushing suggestions is far more correct, so I’d counsel utilizing that as a substitute.

In case your dentist recurrently tells you off, this brush may properly be price investing in

Talking of that, I do suppose that the in-app brushing suggestions may assist anybody whose approach wants an overhaul. In case your dentist recurrently tells you off, this brush may properly be price investing in. It’s less expensive than any dental work you may want.

To make use of the app options, you’ll must obtain the free Oral-B app for iOS or Android, register and pair your brush. Within the app, in addition to real-time 3D monitoring tech, you’ll get granular brushing suggestions, customized settings, toothbrush head alternative reminders and different, much less helpful options equivalent to badges and objectives.

If you happen to actually wish to take higher care of your enamel, you’ll discover it helpful however I believe most individuals will abandon the app as soon as they’ve their brush settings the best way they like them. 

The opposite key distinction between the common iO10 and the Restricted Version is the Good Adapt brushing mode, which is unique to this mannequin. It ought to intelligently adapt the comb’s strain to your approach. As I are likely to press too onerous once I brush, I used it each day. Sadly, I didn’t discover that the Good Adapt mode improved my tendency to over-brush in any respect.

In different respects, the iO10 Restricted Version has the identical virtues and the identical flaws as different iO fashions. Its foremost advantage is its brushing efficiency, which is great.

My dentist recommends the iO line, as did one other dentist I met at a rival model occasion, however keep in mind that each brush from the iO Collection 3 (which you should buy for £50) upwards will give your enamel the identical actually good clear. The iO2 has a special motor and a gentler cleansing efficiency, and I wouldn’t advocate it as enthusiastically.

I believe most individuals will abandon the app as soon as they’ve their brush settings the best way they like them

The iO10’s key limitation is its battery life, which lasts for round 10-14 days, relying on how lengthy you sweep for, and is certainly not industry-best. The Suri 2.0 lasts for over a month.

Additionally, it solely prices through shaver socket within the UK, with no USB charging choices. Nevertheless, it does fast-charge in three hours, which is identical or higher than its quickest rivals.

Worth and Availability

The Oral-B iO10 Restricted Version has an RRP of £800 within the UK, however you’ll discover that it’s on virtually everlasting half-price sale, so it’s recurrently obtainable for round £400 – and that is its precise worth. By means of comparability, within the US, the iO10 has an MSRP of round $400 and that’s what it prices year-round (Finest Purchase, $368.99).

However costs shift wildly within the UK. On the time of writing, you should buy the iO10 Restricted Version in Eclipse Gold (with white equipment) for £300 from Oral-B. The Lunar Gold mannequin, with black equipment, is presently £400 from Boots. In order for you this brush, I’d advise scoping it out for a couple of days to get the most effective worth potential.

See our Oral-B iO comparability information, and our greatest Oral-B toothbrush round-up to match it with different advisable fashions.

Must you purchase the Oral-B iO Collection 10 Restricted Version?

There are two varieties of people that can purchase the iO Collection 10 Restricted Version. The primary are those that need essentially the most high-end, luxurious electrical toothbrush mannequin available on the market. That is it. There are some compromises to be made with battery life and charging, however in the event you’re conscious of that before you purchase, you gained’t be dissatisfied with its efficiency and options.

However the iO Collection 10 Restricted Version is also genuinely helpful for anybody who’s uncared for their enamel and needs at-home assist to show issues round. Its brushing suggestions and the granular dental care knowledge it collects within the app can present the steerage and construction you want. However even then, you’d do exactly as properly with an iO Collection 9 or a daily iO Collection 10 in the event you discover one on supply.

Nonetheless, it’s a pleasure to make use of and, though the OLED display and all-round high-end expertise are removed from important, I’ll actually miss them. It’s simple to get used to luxurious.

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