LeadScorz, an AI-based advertising and marketing software that analyzes digital gross sales leads, landed $5.6 million in a Sequence A spherical to gas development and increase hiring.
Veteran entrepreneur Pat Murphy launched the corporate in 2018. The Seattle startup encompasses a patent-pending tech part that “grades” incoming gross sales leads from internet pages and cellphone calls utilizing standards resembling geography or different demographics. The corporate’s software program integrates with CRM techniques resembling Salesforce and Microsoft Dynamics.
LeadScorz sells its tech to giant entrepreneurs within the insurance coverage, mortgage, schooling, and family companies, amongst different business-to-consumer corporations. Demand is being pushed by a decline in telesales and an increase in unbiased and distributed gross sales agent networks, Murphy informed Startup in an e-mail.
This pattern is “in response to the overall weariness of shoppers being barraged by outbound calling, and their need for extra localized, extra private customer support on the time of their very own selecting.”
One other tailwind, he stated, is that the majority name heart brokers need to earn a living from home.
There’s a flock of corporations constructing software program within the name heart realm utilizing AI and machine studying. Seattle startup Seasalt.AI is focusing on enterprise name facilities, whereas established gamers like Google, Amazon and Microsoft additionally supply their very own companies. Different notable gamers embody Deepgram, Five9, Avaya and 8×8.
LeadScorz beforehand raised $764,000 in a seed spherical in 2018. The 12-person firm will use a few of its recent money to double headcount.
Its complete funding to-date is $8.15 million. Murphy declined to call buyers within the Sequence A spherical, however stated it features a nationwide supplier of healthcare insurance coverage merchandise. Earlier backers embody Boise, Id.-based Capital Eleven.