If you happen to’re altering your organization’s identify partly as a result of it is arduous to pronounce, you’d presumably wish to change it to one thing with zero ambiguity. Seemingly not, if writer Koch Media are any indication, as they introduced right now that they’ve modified their identify to Plaion. At the least the mispronunciations at the moment are decrease stakes.
The writer launched this video to introduce the brand new emblem and identify, which is pronounced “play on”:
In an interview with our enterprise cousins at GamesIndustry.biz, managing director Klemens Kundratitz stated that the revamp started as a visible improve, however that they determined to “go all the best way.”
“It is extra impactful, it is acquired an exterior assertion nevertheless it’s additionally an inner assertion to our individuals. We’re opening this new chapter, they’re a part of this, we’re a contemporary, rising, formidable, international firm, and it is energising individuals internally,” stated Kundratitz.
He did additionally acknowledge that the outdated identify was “generally tough for some individuals to pronounce.” I all the time thought it was Koch-as-in-Kotsch, however in a video final yr (h/t PC Gamer) Kundratitz defined the right way to say it in numerous areas… and what to not say:
Koch Media have been based in 1994 however have been purchased by THQ Nordic, now often called Embracer Group, in 2018. Plaion’s subsidiaries embrace publishers Deep Silver and Prime Matter, and builders like Flying Wild Hog, Free Radical and Volition. They’re apparently now thrice the scale they have been when Embracer purchased them.
Apart from the identify change, Kundratitz instructed GI that the businesses targets have been nonetheless to provide and distribute video games, though they do additionally wish to be “diversifying into completely different types of leisure.”
I really like when an enormous company entity decides to re-brand. It is a completely innocent endeavour all the time undertaken earnestly and with hubris, and the outcomes frequently border on the abusrd. Play on, Plaion.