Alchemer, a Louisville, Colo.-based survey software program platform, acquired Apptentive, a Seattle startup that helps cell app-makers collect buyer suggestions.
Phrases of the deal weren’t disclosed. Alchemer raised capital from personal fairness agency KKR & Co. in Could, partially to discover a startup to amass.
“Our board and buyers are excited concerning the final result and what it means for our subsequent chapter,” CEO and co-founder Robi Ganguly instructed Startup.
Apptentive helps purchasers like Alaska Airways, Safeway, and CNN energy in-app surveys and ranking/overview prompts. The startup ranked No. 81 on the Startup 200, our checklist of the highest privately-held startups within the Pacific Northwest.
Apptentive’s tech will combine with Alchemer’s platform, giving its prospects a brand new approach to gather suggestions from cell prospects, whereas Apptentive prospects will get entry to Alchemer’s survey and workflow merchandise.
Alchemer, based in 2006 and previously referred to as SurveyGizmo, offers companies instruments to mixture and analyze buyer and worker suggestions. It has 13,000 prospects, together with giants comparable to Verizon and FedEx.
Ganguly stated Apptentive was “wanted” by acquirers amid consolidation within the buyer expertise and “voice of the shopper” software program sector. He described the corporate’s most up-to-date quarter as “distinctive.”
“Suggestions and [customer experience] has develop into extra necessary with the macroeconomic setting trying because it does at present,” he stated. “The period of development in any respect prices is over — at present corporations have to are inclined to their prospects and preserve them joyful.”
Ganguly will be a part of Alchemer’s exec crew, initially as common supervisor of its cell enterprise. A majority of Apptentive staff will be a part of Alchemer.
Ganguly based Apptentive in 2011 with Sky Kelsey, Mike Saffitz, and Andrew Wooster, who all left the corporate through the years however remained as advisors. The corporate graduated from Techstars Seattle in 2012.
“Our perception then was that the ubiquity of the telephone meant that the most effective listening car on this planet was the one which was with you on a regular basis,” Ganguly wrote in a weblog publish saying the acquisition. “We believed that each firm and each buyer might be related in new and necessary methods, due to the smartphone.”
Apptentive raised $17 million from buyers together with Grayhawk Capital; Origin Ventures; Momentive (previously SurveyMonkey); Founders’ Co-op; Golden Ventures; Social Leverage; Cercano Administration (previously Vulcan Capital); and Blossom Road Ventures. It additionally raised capital from greater than a dozen Seattle angel buyers.