Apple’s 2025 Worldwide Builders Convention (WWDC25) revealed a daring new course for Apple’s generative AI — branded as Apple Intelligence — but in addition revealed a hint of uncertainty round Siri’s future.
Apple Intelligence: The AI Spine
WWDC25 noticed main enhancements to Apple Intelligence throughout iPhone, iPad, Mac, Watch, and Imaginative and prescient Professional. Whereas Siri was notably absent from a lot of WWDC, Apple has at all times handled Siri, Highlight, and its clever options as one and the identical. New Siri-like options have been launched, together with:
Apple careworn it is a gradual, privacy-focused rollout, integrating AI into on a regular basis workflows with out compromising belief.
Siri’s Absent Period
Opposite to expectations, there was no “Siri 2.0” reveal. Craig Federighi confirmed the AI overhaul “remains to be not prepared.” In truth, Siri was solely talked about twice throughout the WWDC25 Keynote.
When Apple demoed the brand new Siri at WWDC24, it reportedly had solely a “barely working prototype,” in accordance with a March report from Bloomberg’s Mark Gurman, who was advised by his sources that Apple was nonetheless combating reliability points 9 months later, with solely a 66-80% success fee.
When you’re anticipating Siri 2.0 to indicate up this yr, don’t maintain your breath. Now forecasted for spring 2026, Siri’s evolution might coincide with iOS 26.4. Apple admitted the delay throughout a sit-down with the Wall Avenue Journal, the place Craig Federighi and Greg “Joz” Joswiak strengthened their “high quality over hype” stance.
What Joanna Stern Realized from Craig & Joz
Within the interview, WSJ tech journalist Joanna Stern pressed Apple execs on Siri’s delays. They’re pushing quality-first and need Siri to be “actually, actually dependable.” They careworn that Siri 2.0 isn’t vaporware, however moderately a working product — one which doesn’t at the moment meet expectations.
Each Federighi and Joz indicated that Apple isn’t speeding the rollout and needs to launch one thing of top of the range. Their message: Siri’s nonetheless important — nevertheless it should meet Apple’s customary earlier than launch.
Siri vs. Third-Get together Assistants: What You Can Do Now
Whereas Apple refines Siri, you may discover different choices if you’d like extra performance. ChatGPT is offered within the App Retailer for iPhone and iPad, and a Mac model may be downloaded from OpenAI’s web site. Utilizing a ChatGPT Plus subscription unlocks a number of options, akin to reminiscences and customized GPTs, and Siri is already able to routing sure queries to ChatGPT.
Different exterior choices embody Google Gemini or Alexa. Gemini excels at translation and real-time information, and it’s contextually conscious inside conversations.
Along with third-party assistants, you should use Apple’s Shortcuts app so as to add extra performance to Siri. Beginning this fall, you’ll be capable of do much more by leveraging Apple Intelligence inside Shortcuts and mixing it with different apps.
The Stakes Are Excessive, however Is Siri at Threat?
Siri is in danger, nevertheless it’s not useless. Apple is shifting AI options into its ecosystem, signaling a long-term imaginative and prescient. Nonetheless, the prolonged delay dangers person frustration and third-party defections.
Rivals like OpenAI and Google are iterating quicker, and buyers are noticing. After WWDC25, Apple’s inventory briefly dipped almost $75B over AI issues.
But Apple’s strengths — privateness, ecosystem belief, and on-device efficiency — nonetheless maintain weight. Siri 2.0, if delivered correctly, might regain momentum.
The Backside Line
Apple Intelligence is right here, however Siri’s improve is postponed to spring 2026. Nonetheless, Siri isn’t being changed anytime quickly — at the very least not by Apple. The brand new Siri guarantees deeper context and AI flexibility, together with ChatGPT. In the meantime, customers can combine Siri and GPT by way of Shortcuts or swap to extra strong options.
Siri isn’t doomed, however the clock is ticking. For now, it’s as much as customers to fill the hole creatively and anticipate Apple’s assistant to catch up.