By Nikki Carlson, co-founder/co-president of ChicExecs Retail and Technique Agency. She has over 21 years’ expertise in PR/advertising and marketing.
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Content material is likely to be king, however video content material remains to be the highest canine. Fifty-four % of customers need to see extra video content material from the manufacturers they love, however there’s an issue: Manufacturers don’t like creating movies.
In case your consumers are clamoring for video, however you’re solely participating them with written copy or static pictures, you threat searching of contact. It’s time to go all-in on video content material, whether or not you’re feeling like your model is “prepared” or not.
Luckily, you don’t want an expensive digital camera or skilled studio to do video properly. TikTok and Instagram Reels are the right media for manufacturers to get in on the video craze with out the loopy startup prices. Observe these fast tricks to get extra mileage out of your funding in video content material by way of TikTok and Instagram Reels.
TikTok Content material Advertising Ideas For Enterprise Homeowners
TikTok is rising rapidly, so you could get on this platform pronto if you wish to make an impression in your consumers.
Positive, you may pay for TikTok Adverts, however they’re costly. The very best factor you are able to do is persistently create good natural content material. Observe these pointers to ensure your branded TikToks hit the mark each time.
Maintain It Quick
TikTok permits movies as much as ten minutes lengthy, however simply since you can add lengthy movies doesn’t imply you ought to. The world’s best-performing TikToks are simply 16 seconds lengthy on common. If you wish to join with extra viewers on TikTok, shorter is all the time higher.
Use Hashtags
Similar to Instagram, TikTok additionally makes use of hashtags to prepare content material. For those who’re posting TikToks with out hashtags, you’re leaving views on the desk. Not like Instagram, TikTok doesn’t restrict the variety of hashtags you should use, however you do have a personality restrict. When doubtful, use three to 5 standard hashtags to get extra eyeballs in your content material.
Accomplice With Influencers
For those who’re new to TikTok, partnering with the fitting unfold of influencers can garner you a whole lot of followers in a single day. Influencers mean you can primarily “hire” their clout to advertise your product in an natural, pure option to a brand new viewers.
TikTok makes it simple to seek out influencers, too. Simply go to the Creator Market to seek out influencers for rent. From there, you may collaborate with influencers on the right TikTok content material advertising and marketing marketing campaign.
Movie Content material For TikTok Solely
Some of us attempt to movie content material on Instagram Reels or YouTube after which port it over to TikTok. We’re all for repurposing content material and saving time, however when you’ve obtained TikTok within the combine, you could take the other method: Begin with TikTok first.
It sounds bizarre, however content material made for TikTok does rather well as an Instagram Reel—however the identical doesn’t maintain true when you put up Instagram Reels on TikTok. If you wish to do each Reels and TikToks, movie your TikToks first after which put up them to Reels.
Getting Extra Mileage Out Of Instagram Reels
TikTok is the place it’s at, however you may’t low cost Instagram Reels. Instagram is standard with Millennials and Gen X, so in the event that they’re your audience, it is best to undoubtedly be on Instagram Reels.
Reels is likely to be just like TikTok, however there are some things you could find out about this platform. For one, Reels can solely final three to 90 seconds, whereas TikToks can (theoretically) be 10 minutes lengthy. If you wish to grasp the artwork of Reels content material, observe these pointers.
Know Your Viewers Earlier than You Movie
Is your viewers truly on Instagram? In that case, what Reels are they participating with? What content material resonates along with your viewers? Test your Instagram analytics to get black-and-white information on what your viewers is focused on.
Watch Your Formatting
For those who select to add a TikTok to your Instagram Reels, you may have to reformat it. Reels show in a 9:16 facet ratio, so watch your formatting right here. Reels additionally may be now not than 90 seconds, so be sure you hold it transient.
Make Content material Folks Need To Watch
Branded content material doesn’t need to be an unsolvable puzzle. So long as you observe the Golden Rule and create content material you’ll love to observe on Reels, you’ll be golden.
Each model is totally different, however you may jazz up your Instagram Reels content material by filming:
- Behind the scenes of the way you make your merchandise
- Earlier than and after pictures
- An attention-grabbing “day within the life” story
- Worker interviews
- Academic how-tos or recipes
For those who’re having a tough time cracking the code, examine what different manufacturers in your area are doing. You need to by no means copy different manufacturers, however this can be a nice option to get inspiration when you’re working low on concepts.
Different sorts of content material, like blogs and infographics, completely have a spot in your model’s content material advertising and marketing combine. However keep in mind that video is probably the most participating type of content material advertising and marketing—and your viewers is craving extra. Don’t let video intimidate you: Begin creating TikToks and Reels for what you are promoting. Irrespective of what you are promoting’s dimension, you may turn out to be a social media video celebrity very quickly.