Marble, a Seattle startup constructing software-enabled rental administration methods for smaller landlords, raised $2 million.
The corporate was co-founded in 2020 by Daniel Li, a former software program engineer at Fb, and Daniel Kim, a former senior engineer at Adobe. Li mentioned that the thought to construct Marble got here from an expertise in faculty, when it took his landlord greater than 18 months to repair a leaky roof.
“The one time they responded was after we began to threaten authorized motion,” he mentioned.
Marble, which went by means of Y Combinator’s accelerator program final summer season, works with property house owners to find and place tenants, accumulate hire fee, and deal with upkeep requests. The aim is to switch as lots of the jobs usually carried out by landlords or property managers with software program elements. It makes its cash by means of a subscription-based service; customers pay $50 monthly.
“We realized there’s this paradox on this business,” Li mentioned concerning the startup’s enterprise mannequin. “The nicer homes, which normally fetch larger quantities of hire, are literally simpler to handle than the smaller homes which can be in older and extra rundown areas.”

The startup at the moment makes about $30,000 in month-to-month income, and has greater than 600 houses in its stock unfold out throughout greater than 20 American cities. Li mentioned the corporate is gross margin optimistic and makes cash on a unit foundation however didn’t reveal if it was worthwhile.
There are greater than 48 million properties within the U.S. which can be renter-occupied, census information exhibits. That quantity is about to develop as buyers accounted for a document 28% of U.S. single-family house gross sales within the first quarter of 2022, up from 19% from the identical quarter final 12 months, in keeping with a current report by the Harvard Joint Middle for Housing Research.
Marble primarily goes after smaller landlords, akin to buyers with lower than 20 properties beneath administration. That is completely different than Seattle-based competitor Latchel, which primarily targets giant property administration corporations.
Marble faces a flock of different tech-enabled opponents, together with startups akin to Innago, RentRedi and Havium, together with established gamers like Avail and Condominium.com’s rental supervisor instrument.
“They’re simply making an attempt to construct a software program layer for extra do-it-yourself landlords,” Li mentioned of the competitors. “I don’t imagine that they’ve absolutely internalized what it could imply to truly change into a substitute for a full-time property supervisor.”
Among the many obstacles the corporate faces because it continues to scale is its monetary tech part, which is dealing with an rising quantity of transactions on the platform. The corporate says it at the moment takes about three days for a person to obtain fee from its tenants, however it goals to scale back that interval to lower than in the future.
Marble’s funders embody 1984 Ventures, Y Combinator, Bragiel Brothers, amongst others. It didn’t share its valuation.