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Home»Fintech»Elon Musk, cryptocurrency and ethical – New Investor Research
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Elon Musk, cryptocurrency and ethical – New Investor Research

July 9, 2022No Comments4 Mins Read
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Elon Musk, cryptocurrency and ‘driving positive social change’ are just a few of the primary factors influencing today’s younger investor - according to new research published today. The Investor Index, an annual survey of investor behaviours conducted amongst 1080 UK adults (18+) with £10,000+ invested, was launched in April 2020 to assess the immediate impact of Covid 19 on the UK investment marketplace. Conducted jointly by London-based communications agency AML Group and the research and planning experts, The Nursery, the study has quickly established itself as a rigorous barometer of investor behaviour based on hard data. Ethics trump returns 82% of younger investors (18-34) are willing to take a hit on returns in exchange for 100% ethical investments compared to just 36% of investors aged 55+. And ‘ethical’ has increased in importance significantly amongst all investors in the last 12 months rising from 37% to 44%. Indeed three-quarters of investors aged 18-44 stated that they actively prioritise positive social impact when making investment decisions. Commenting on the findings, Christian Barnes, Head of Strategy, AML Group says: “Especially among younger investors, we’re seeing a pattern of breadth and variety not only in asset types but in sources of influence and ‘advice’, in attitudes to risk, ‘retirement’ and ‘ethical’ investing. This broadening of range extends beyond investing into employment trends, income sources, even signs of crisis fatigue.” Influenced by ‘Finfluence’ Financial influencers or ‘finfluencers’ play an important part for younger investors when it comes to gathering information and making investment decisions. Just over half of investors aged 18-34 (51%) currently follow a ‘finfluencer’ online with 40% identifying Elon Musk as someone they trust to offer good financial advice. And when it comes to making investment decisions, 69% are swayed by the financial influencers they follow. “With younger investors preferring to source advice from trusted social media presences or by asking friends and family their experiences, advisors and providers are being forced to re-establish their value proposition to this audience.” says Sarah Nunneley, Strategist, AML Group “It seems tomorrow’s investors are here, investing with more heart than ever before, ready to take on more risk in pursuit of the ‘better tomorrow’ we all say we want.” A gambler
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Elon Musk, cryptocurrency and ‘driving optimistic social change’ are only a few of the first components influencing right this moment’s youthful investor – in response to new analysis printed right this moment.

 

The Investor Index, an annual survey of investor behaviours carried out amongst 1080 UK adults (18+) with £10,000+ invested, was launched in April 2020 to evaluate the speedy influence of Covid 19 on the UK funding market. Carried out collectively by London-based communications company AML Group and the analysis and planning consultants, The Nursery, the research has rapidly established itself as a rigorous barometer of investor behaviour primarily based on arduous information.
Ethics trump returns
82% of youthful traders (18-34) are prepared to take a success on returns in alternate for 100% moral investments in comparison with simply 36% of traders aged 55+. And ‘moral’ has elevated in significance considerably amongst all traders within the final 12 months rising from 37% to 44%. Certainly three-quarters of traders aged 18-44 said that they actively prioritise optimistic social influence when making funding choices.
Commenting on the findings, Christian Barnes, Head of Technique, AML Group says: “Particularly amongst youthful traders, we’re seeing a sample of breadth and selection not solely in asset sorts however in sources of affect and ‘recommendation’, in attitudes to danger, ‘retirement’ and ‘moral’ investing. This broadening of vary extends past investing into employment tendencies, revenue sources, even indicators of disaster fatigue.”
Influenced by ‘Finfluence’

Monetary influencers or ‘finfluencers’ play an vital half for youthful traders on the subject of gathering data and making funding choices. Simply over half of traders aged 18-34 (51%) at present comply with a ‘finfluencer’ on-line with 40% figuring out Elon Musk as somebody they belief to supply good monetary recommendation. And on the subject of making funding choices, 69% are swayed by the monetary influencers they comply with.

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“With youthful traders preferring to supply recommendation from trusted social media presences or by asking family and friends their experiences, advisors and suppliers are being compelled to re-establish their worth proposition to this viewers.” says Sarah Nunneley, Strategist, AML Group “It appears tomorrow’s traders are right here, investing with extra coronary heart than ever earlier than, able to tackle extra danger in pursuit of the ‘higher tomorrow’ all of us say we would like.”

A gambler’s mindset?

Crypto is at present crashing and with it thousands and thousands of ‘get wealthy fast’ fantasies and goals of early retirement. And but, while crypto’s volatility is properly documented with even so-called ‘steady cash’ resembling Terra LUNA not too long ago seeing 99% of its worth worn out – cryptocurrency seems to be set to stay a favorite funding possibility for the youthful UK investor.

And whereas solely 18% of UK traders at present maintain crypto as a part of their funding portfolio, 76% of younger traders (18-34) said that they would put money into cryptocurrency with 75% figuring out crypto as a future mainstream funding alternative and 70% citing NFTs as changing into ‘extra mainstream’ in 5 years’ time.

The research has additionally revealed that there’s a propensity for danger among the many youthful investor which isn’t essentially backed up by information or sound recommendation. 37% of traders aged 18-34 said they’re making ‘greater danger choices’ with virtually half (46%) taking extra funding dangers as inflation rises. Coupled with typically scant monetary information – solely 18% of youthful traders perceive what the ‘E’ in ESG stands for with 64% claiming to not know the BoE charge of curiosity – it paints a doubtlessly dangerous and risky image for right this moment’s youthful investor.

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“There would seem like one thing of a gambler’s mindset amongst youthful traders.” says David Alterman, CEO, The Nursery Analysis & Planning “Perhaps as a result of they’re too simply influenced by finfluencers the aspirational facet of investing attracts them to higher danger – and that is at its clearest after we have a look at cryptocurrency.”

Key findings (throughout all age ranges):

  • Russia/Ukraine struggle (55%) and Inflation (54%) recognized as prime two components impacting on returns.
  • Martin Lewis (58%) and Warren Buffet (25%) prime two consultants for monetary recommendation.
  • Solely 28% of traders aged 55-64 think about themselves to be financially educated in comparison with 54% aged 18-34.
  • Firm shares and shares are essentially the most generally held funding merchandise (51%)
  • Youthful traders have a extra various funding portfolio – with 33% holding at the very least three merchandise in comparison with simply 9% for traders 55+
  • Simply 3% of traders 55+ maintain cryptocurrency
  • 26% of youthful traders (18-34) plan to retire by 50.
  • Aviva (47%) and Hargreaves Lansdown (46%) recognized as manufacturers ‘on the up’.



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