For companies, TikTok is a platform with potential past taking part within the newest dance craze or humorous development. With over 1 billion month-to-month lively customers, TikTok is stuffed with potential prospects on your model, and its easy-to-use video-sharing capabilities make it the right platform for growing transparency along with your followers and constructing the belief needed to draw new shoppers. However how do you have to get began?
Right here, eight members of Younger Entrepreneur Council supply just a few of their suggestions. Take into account implementing one or all of those artistic concepts into your video advertising technique to construct a greater relationship along with your present prospects and attract new ones as nicely.
Members pictured from left to proper.
Images courtesy of the person members.
1. Share ‘Unboxing’ Movies
Manufacturers can enhance transparency with their followers and attract new prospects by way of video-sharing platforms by way of “unboxing” movies. Such movies may also help showcase the standard of their merchandise and the eye to element that goes into their packaging and supply. This may also help construct belief with present prospects and attract potential prospects to purchase from them. – Andrew Munro, AffiliateWP
2. Reply Buyer Questions
Video-sharing platforms like TikTok are nice for “Ask Me Something” classes or Q&As. These assist manufacturers reply the general public and tackle their queries about totally different merchandise or processes. Not solely does this assist enhance transparency, however it additionally allows manufacturers to interact their respective goal audiences, which in flip can draw promising leads or prospects. – Stephanie Wells, Formidable Kinds
3. Doc Your Entrepreneurial Journey
Probably the most artistic manner manufacturers use video platforms like TikTok is by documenting their firm’s entrepreneurial journey as if it have been a actuality TV program. Folks love following an amazing entrepreneurial story in actual time. By means of drama, intrigue and transparency, you may seize consideration on video-sharing platforms and switch it into paying prospects who really feel personally invested in your success. – Rob Hoffman, Contact Studios
4. Spotlight The Influence Of Your Mission And Work
Manufacturers can use TikTok to share details about their values, mission and objectives and to showcase the work they’re doing to make a optimistic influence on the world. This could embrace content material that highlights the model’s sustainability efforts and charitable work that aligns with the model’s values. Manufacturers may also help followers perceive their motivations and construct belief and credibility. – Vikas Agrawal, Infobrandz
5. Provide A Behind-The-Scenes Look
One artistic technique is to create behind-the-scenes content material that provides a glimpse into the internal workings of the model. This could embrace movies exhibiting the manufacturing course of for the model’s merchandise, the every day operations of the corporate or the individuals who work there. On this manner, manufacturers may also help construct belief and show their dedication to transparency. – Candice Georgiadis, Digital Day
6. Focus on The Good And The Dangerous
Sure, it is necessary to share your organization’s successes, however it’s additionally necessary to share your challenges and struggles. Clients can discover out any element (good and unhealthy) of your organization if they need. Displaying each the positives and negatives will assist your viewers view your organization as trustworthy, they usually’ll higher join with the genuine particular person behind the model. – Shu Saito, All Filters
7. Showcase Real Buyer Critiques
Video-sharing platforms like TikTok are nice for social proof. Persons are usually indecisive in relation to making purchases and depend on suggestions from others. Sharing real buyer opinions and testimonials for various use instances ensures transparency as you assist individuals resolve whether or not or not your model is a becoming resolution for them. That certainly helps entice extra prospects. – Chris Klosowski, Straightforward Digital Downloads
8. Assist Clients Remedy Their Issues
Manufacturers can leverage platforms like TikTok and join with a related viewers by serving to them remedy their issues. Providing options to points readily confronted by an viewers representing a selected area of interest allows manufacturers to construct belief and entice new prospects. Plus, importing solution-oriented how-to content material will increase transparency and humanizes a model, making it relatable to the viewers. – Jared Atchison, WPForms