DEUNA, the commerce working system that allows a 1-click checkout shopping for expertise and an expanded gross sales community for e-commerce retailers, right this moment introduced it has raised a complete of $37M together with a $30M Sequence A spherical led by Activant Capital with participation from Valor Capital, Summary Ventures, Acrew Capital, Add Ventures (previously Softbank Early Stage) in addition to founders from Plaid, Kavak, Jeeves, Xepelin, iFood, R2, and others.
Based in late 2020, DEUNA empowers e-commerce retailers to make on-line gross sales in LatAm faster, simpler and safer. Their commerce 3.0 working system gives native retailers with an easy-to-use funds infrastructure that integrates into each main funds supplier (PayPal, Kushki, Mercado Pago, and so on), various fee strategies in style within the area (Kueski, Aplazo, Oxxo, Baloto, and so on) and gives entry to a rising community of over 3 million customers to drive gross sales and increase conversion. The platform additionally handles fee orchestration, fee processing, fraud prevention, and life cycle administration based mostly on actionable consumer actual time analytics, all of that are essential to the success of e-commerce retailers in LatAm.
LatAm is among the fastest-growing e-commerce market on the planet, rising +30% annually. Traditionally, nonetheless, e-commerce within the area has been stunted by three key challenges: buyer acceptance, conversion, and fraud. The answer to those challenges includes constructing a brand new commerce ecosystem, Commerce 3.0, which depends on built-in, API-driven instruments that may sort out these three main bottlenecks and drive the last word consumer and vendor expertise. In LatAm, the market alternative for constructing Commerce 3.0 gamers is far bigger that of the US, the place fraud expertise and market acceptance have already matured.
“Our product will flip e-commerce within the area. We designed the primary totally useful answer for distributors to really allow a 1-click checkout expertise. That is the entrance door to commerce 3.0 for our shoppers. DEUNA solves the conversion, fraud, and acceptance price challenges with a single integration” says Jose Maria Serrano, co-founder of DEUNA.
Co-founders Roberto Enrique Kafati Santos and Jose Maria Serrano spent the final two years bootstrapping the enterprise in stealth mode, constructing a next-generation expertise to allow a superior shopping for expertise with ~3X greater conversion charges. Having grown 120x final yr, the corporate boasts big-brand shoppers, corresponding to KFC, Pappos, Dunkin Donuts, for whom they’re delivering as much as 6X development in on-line gross sales. The Sequence A comes off the again of a $7M seed spherical in October 2021.
“DEUNA’s one-click checkout shall be a recreation changer for LatAm’s almost $100bn e-commerce market, serving to handle the area’s decrease fee acceptance charges, greater fraud charges, and decrease card utilization charges. We now have been very impressed with Roberto and Jose Maria’s imaginative and prescient and expertise in addition to DEUNA’s traction thus far. We’re excited to companion with them as they construct the main ecommerce infrastructure platform and community within the area.” – David Yang, Companion at Activant Capital