RealSelf, the Seattle-based beauty remedy overview platform, laid off 11 staff, or about 4.7% of its workforce this week.
Chief Advertising Officer Hailey Sullivan advised Startup that the corporate restructured its advertising and marketing and types group.
“These modifications will proceed to help RealSelf’s technique to ship modern worth to our suppliers/specialists and business model companions, to increase geographically, and to evolve our platform to higher serve our customers,” Sullivan mentioned in an emailed assertion. “These choices are all the time tough and by no means taken flippantly. We’re grateful to our previous staff and for his or her dedication to RealSelf’s model objective to empower each individual to understand their most assured self.”
The startup reduce 13% of its workforce, or about 40 staff, originally of the 12 months. Newly appointed CEO Jeff Kizilbash mentioned in a press release on the time that to proceed to attain its progress aims, RealSelf was “aligning assets and investments throughout our new international footprint.”
Tech corporations throughout numerous industries are shedding staff or freezing hiring as a option to curb bills amid the present downturn. Seattle-area tech startups together with Redfin, Convoy, Qumulo, Flyhomes and Esper have laid off staff in current months.
RealSelf operates a Yelp-like market enterprise that helps folks study extra about beauty procedures together with botox, Invisalign, breast augmentation, liposuction and extra. Based in 2006, the corporate has info, affected person critiques and pictures, remedy prices and scores, and 1000’s of verified medical doctors on its platform.
RealSelf noticed its enterprise impacted early within the pandemic however bounced again later in 2020. The corporate acquired two worldwide beauty useful resource platforms final 12 months: Your New Self and Tajmeeli.