Citi Ventures has made a strategic funding in white-label reward programme platform Wildfire Programs.
Wildfire’s white-label, turnkey providing permits companions — which embody monetary establishments, telecoms, and expertise firms — to supply their prospects with cashback rewards, digital coupons and different advantages after they store at 1000’s of on-line retailers.
The agency just lately scored a serious take care of Visa to energy the cardboard big’s new Visa Affiliate Advertising and marketing Options programme.
“Wildfire is a number one participant on the intersection of embedded finance, e-commerce, rewards, and loyalty,” says Luis Valdich, MD, head of fintech investing, Citi Ventures.