• Tech News
  • Fintech
  • Startup
  • Games
  • Ar & Vr
  • Reviews
  • How To
  • More
    • Mobile Tech
    • Pc & Laptop
    • Security
What's Hot

Samsung Galaxy Tab S10 FE+ review: A Galaxy Tab S10+ for less?

July 30, 2025

Fairphone (Gen 6) review: Sustainability done the right way

July 29, 2025

Ninja Creami Deluxe ice cream maker review: If it’s icy, it’s easy

July 28, 2025
Facebook Twitter Instagram
  • Contact
  • Privacy Policy
  • Terms & Conditions
Facebook Twitter Instagram Pinterest VKontakte
Behind The ScreenBehind The Screen
  • Tech News
  • Fintech
  • Startup
  • Games
  • Ar & Vr
  • Reviews
  • How To
  • More
    • Mobile Tech
    • Pc & Laptop
    • Security
Behind The ScreenBehind The Screen
Home»Startup»BMW venture fund invests in Seattle-area startup combating counterfeits with authentication tech – Startup
Startup

BMW venture fund invests in Seattle-area startup combating counterfeits with authentication tech – Startup

September 20, 2022No Comments3 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email
BMW venture fund invests in Seattle-area startup combating counterfeits with authentication tech – GeekWire
Share
Facebook Twitter LinkedIn Pinterest Email
Alitheon’s tech makes use of photographs to create distinctive identifiers for bodily objects. (Alitheon Photograph)

Alitheon, a Seattle-area startup that makes use of photographs to create and handle distinctive identifiers for bodily objects, raised $10 million. BMW’s enterprise capital arm, BMW i Ventures, co-led the Collection A spherical.

Based in 2016, the corporate goals to assist clients from industries equivalent to automotive, aerospace, medical, collectibles, and luxurious items forestall counterfeits and misidentified elements. The thought is to switch stickers, barcodes, QR codes, and different instruments that the corporate says are vulnerable to fraud, harm, manipulation, and loss. 

Its “FeaturePrint” know-how creates a novel identifier for merchandise utilizing photographs for any normal digital camera. The software program, with assist from machine studying, codifies distinctive attributes of a floor space, and turns it right into a “digital fingerprint.”

For instance, a gold bar producer and a pc board producer can take photographs of their merchandise and ship them by way of Alitheon’s software program. Then they will affirm the authenticity of these merchandise as they’re purchased and offered out there.

Roei Ganzarski. (LinkedIn Photograph)

An organization like BMW may use Alitheon to determine counterfeits and misidentified elements or parts.

“At the moment the automotive sector is experiencing a rising charge of counterfeit elements which interprets to an enormous financial threat for the OEMs and a security threat for his or her clients,” stated Roei Ganzarski, president and CEO of Alitheon.

Alitheon additionally helps with traceability of supplies, elements, merchandise, and assemblies as they arrive at a manufacturing unit, stated Ganzarzki, former CEO of electrical propulsion firm MagniX.

Ganzarzki stated throughout his time within the aerospace business he realized there was “no good resolution to attach the digital and bodily worlds” in regard to authentication and monitoring.

See also  SoftBank-backed Socar, South Korea’s largest car-sharing startup, tumbles on market debut – DailyTech

Requested about blockchain know-how, Ganzarzki stated it may be helpful for figuring out and authenticating digital property — however not bodily ones.

There are different machine vision-powered methods much like Alitheon, however Ganzarzki stated his firm differentiates as a result of it could determine distinctive, particular person objects.

“Alitheon is the one patent-protected resolution at the moment that mixes identification, authentication, in addition to observe and hint into one providing that doesn’t require any markings or components,” he stated. “It’s what manufacturers are asking for to carry belief and security again to provide chains.”

Ganzarzki stated the 14-person firm is producing income however declined to share particular metrics. Complete funding to this point is $35 million.



Source link

Authentication BMW combating counterfeits fund invests Seattlearea Startup Tech Venture
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email

Related Posts

US Tech Company Releases First ‘Dumb’ iPhone for Children

July 18, 2025

Tech Vet Builds ‘Early Warning System’ App to Track ICE Agents

July 2, 2025

NJ Electronics Shop Owner Busted for Selling Hundreds of Apple Counterfeits

June 24, 2025

Apple Manufacturer Invests $1.5 Billion Outside of China — But Not in the US

May 21, 2025
Add A Comment

Comments are closed.

Editors Picks

Brexit a net negative for UK cyber, say CISOs

June 27, 2022

The ruling against Juuling? – DailyTech

June 25, 2022

New Black Adam trailer hints he could end up as a hero after all

September 9, 2022

Synduality’s a dystopian mech-piloting third-person shooter from Bandai Namco

September 14, 2022

Subscribe to Updates

Get the latest news and Updates from Behind The Scene about Tech, Startup and more.

Top Post

Samsung Galaxy Tab S10 FE+ review: A Galaxy Tab S10+ for less?

Fairphone (Gen 6) review: Sustainability done the right way

Ninja Creami Deluxe ice cream maker review: If it’s icy, it’s easy

Behind The Screen
Facebook Twitter Instagram Pinterest Vimeo YouTube
  • Contact
  • Privacy Policy
  • Terms & Conditions
© 2025 behindthescreen.fr - All rights reserved.

Type above and press Enter to search. Press Esc to cancel.