Apple’s Siri and robotics divisions aren’t alone in present process management adjustments. Whereas each these divisions went by means of some wholesale reassignments, it appears Apple can be shuffling some new executives into senior management positions on the earth of Apple Music.
Based on Bloomberg’s Mark Gurman, Apple has restructured the management of Apple Music, assigning two new co-heads beneath VP Oliver Schusser, whose tasks have been expanded over the previous yr.
Whereas Schusser hasn’t technically gained a promotion — he’s nonetheless a vice chairman reporting to senior VP Eddy Cue, who heads up all the companies division — his scope has elevated from overseeing Apple Music and the Beats model to Apple TV+ and all of Apple’s sports activities initiatives.
That leaves much less time for a good give attention to Apple Music, so longtime government Rachel Newman and TikTok music veteran Ole Obermann have been introduced in to assist, co-managing Apple Music beneath Schusser’s general management.
Schusser joined Apple in 2004 to assist Eddy Cue develop iTunes into Europe, and continued working quietly behind the scenes to assist with worldwide efforts associated to the App Retailer, iTunes, Apple Books, Podcasts, and different associated companies. In 2018, he was promoted to Vice President of Apple Music & Worldwide Content material, changing into the primary formal government to guide Apple Music beneath Cue.
Certainly one of Schusser’s first initiatives was to type a brand new publishing division, resulting in hypothesis that Apple was working by itself music label. Alongside these traces, he expanded Apple Music’s management, tagging former iTunes authorized director Elena Segal to go issues up as International Director of Music Publishing and bringing in Lindsay Rothschild, who led songwriter and writer relations for Google’s YouTube Music to turn out to be Head of Inventive Companies Music Publishing for North America.
In 2020, Schusser’s portfolio expanded additional to turn out to be the de facto president of Beats after Luke Wooden stepped down from that official position. Schusser didn’t tackle the “president” title, per se, however as an alternative grew to become Apple’s vice chairman of Apple Music and Beats.
Upon the departure of Apple VP Peter Stern in early 2023, Schusser’s tasks as soon as once more expanded. Stern was a VP who had lengthy been seen as a possible successor to companies boss Eddy Cue and has overseen the enterprise aspect of Apple TV+ and iCloud, in addition to the Apple One initiative. The Apple TV+ enterprise was given to Schusser, though the inventive improvement and manufacturing management remained unchanged. Stern’s different tasks had been divided between Robert Kondrk, who led Apple’s companies design groups, and one other government believed to be company improvement VP Adrian Perica.
Apple can be reportedly shuffling its authorities affairs group, inserting the heads of Europe and Asia immediately beneath Lisa Jackson, Apple’s Vice President of Setting, Coverage and Social Initiatives, one of many few non-senior VPs who report on to CEO Tim Cook dinner. This may put these two executives, Matt Browne and Elizabeth Hernandez, on the identical stage as US authorities affairs lead Tim Powderly somewhat than beneath Nick Nick Ammann, Apple’s vice chairman of world coverage. Ammann, who additionally studies to Jackson, will oversee the heads of the China and India authorities affairs groups, Frank Fan and Virat Bhatia. Gurman provides that Ammann stays “Apple’s level particular person” for coping with the Trump administration — no less than in routine issues that don’t require CEO Tim Cook dinner’s private involvement.