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Behind The ScreenBehind The Screen
Home»Mobile Tech»2024 Could be the Year Apple Has to Face the Antitrust Music
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2024 Could be the Year Apple Has to Face the Antitrust Music

January 6, 2024No Comments4 Mins Read
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Over the previous few years, the US Justice Division has been quietly wanting into Apple’s ecosystem of services. Now, it might be very near launching a “sweeping antitrust case” in opposition to the tech large.

Whereas we’ve heard this tune earlier than — a 2020 report urged lawmakers had been poised to go after the App Retailer — this time, the allegations is perhaps significantly broader.

A brand new report in The New York Occasions reveals that Justice Division officers are in “the late phases” of their investigation, and it goes far past the same old story of Apple’s “ironclad” management over the App Retailer and the 30 p.c fee it takes from builders. This time, the gloves are off, and lawmakers are on the brink of tear open every thing Apple does to “shield the dominance of the iPhone,” from the App Retailer and Apple Music to AirTags, iMessage, and even the Apple Watch.

For instance, the Occasions notes that investigators are involved about how the Apple Watch “works higher with the iPhone than with different manufacturers” (which is to say, “in no way”) and “how Apple locks opponents out of its iMessage service.”

This final half has probably been stoked by controversies round Beeper Mini, an app that reverse-engineered Apple’s iMessage expertise to permit Android smartphone customers into the walled backyard of Apple’s messaging companies — and attracted the eye of the Justice Division and the Federal Commerce Fee (FTC) within the course of.

Apple’s NFC restrictions are additionally beneath scrutiny for a way the corporate forces prospects to make use of Apple Pay whereas blocking “different monetary companies from providing comparable companies.” In December, Reuters reported that Apple has promised to loosen these restrictions in response to European laws to move off potential regulation that will probably pressure its hand anyway.

The company is targeted on how Apple has used its management over its {hardware} and software program to make it tougher for shoppers to ditch the corporate’s units, in addition to for rivals to compete, stated the folks, who spoke anonymously as a result of the investigation was lively.

The New York Occasions

In accordance with the Occasions, a ultimate determination on whether or not to launch a lawsuit has not but been reached, as “senior leaders” within the Justice Division’s antitrust division are nonetheless reviewing the outcomes of the investigation, most of which appears to have been accomplished. Company officers have additionally reportedly met with Apple “a number of instances,” with the most recent conferences as not too long ago as December to debate the investigation. Apple is anticipated to have one ultimate alternative to satisfy with officers to make its case to the federal government on why a lawsuit shouldn’t be filed.

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Assuming the Justice Division proceeds in any respect, there’s no assure the lawsuit will cowl the entire areas of the investigation, because the Justice Division would want to make the case that Apple controls sufficient of the market in every of these areas to be a dominant participant — a place that Apple has at all times vehemently denied.

Testifying earlier than a congressional antitrust committee in 2020, Apple CEO Tim Cook dinner maintained that Apple has loads of competitors within the smartphone market, naming huge gamers reminiscent of Samsung, LG, and Google and arguing that the iPhone solely stays forward due to Apple’s work on an “easy consumer expertise, simplicity of design, and high-quality ecosystem.”

Apple doesn’t have a dominant market share in any market the place we do enterprise. That’s not simply true for iPhone; it’s true for any product class.

Tim Cook dinner

In accordance with sources, the Justice Division investigation has left no stone unturned and no nook of Apple untouched. It’s appeared on the long-standing complaints concerning the App Retailer and spoken with executives from a few of Apple’s most important and noteworthy opponents, together with Tile over its antitrust allegations over Apple’s AirTags, Spotify and its complaints about Apple Music and Siri, the parents behind Beeper Mini over iMessage, financial institution and fintech executives who’re pissed off with Apple’s stranglehold on Apple Pay, builders who’re upset about Apple’s stance on cloud gaming companies, customers of Garmin who’re pissed off that they will’t use their smartwatches successfully with the iPhone, and Meta’s furor over Apple’s Privateness Options.

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Because the Occasions notes, if the Justice Division proceeds, “American regulators may have sued 4 of the most important tech corporations for monopolistic enterprise practices in lower than 5 years,” since an Apple case can be becoming a member of two antitrust actions in opposition to Google over its search and promoting companies plus FTC circumstances in opposition to Amazon and Meta for anti-competitive practices.



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